Make subparts of your campaign in terms of your business objectives and different products and service offering. Also assign language and region specification to these objectives/products/services.

Concentrate on keywords which are more relevant to you. Calculate the relevance percentage for a particular keyword in relation to the most relevant keyword to you.

Example: if you are selling shoes then 'buy shoes' might be of 100% relevance for you whereas a keyword like 'shoes' might be only of 50% relevance to you.

All the keywords in Google Adwords are set to ‘broad match’ by default. Make sure that you know what these different matching options are and run your ads accordingly. Else your ads might be appearing on keywords which you might not even know and which might not be relevant to you.
Read more about different matching options here: https://adwords.google.com/select/tips.html

You can insert the same title as your keyword with the following command in the ad title space:

{keyword: default title}

Note: Use the complete command mentioned above including the brackets. This feature will only work if the user’s query is less than 25 characters. Else the default title will be used.

If you are working with a large number of bids and you want to assign individual bids and landing pages to each then you can export the same through an excel sheet. The excel sheet would look something like this:

Click here to download the PPC tool – the excel sheet with the embedded formula. The tool is best viewed using Microsoft Excel.

Hopefully these tips can help you save some time and money with your Adwords campaign.

Sarthak Aggarwal is the co-founder and Director of CueBlocks.com an Internet Marketing firm that helps companies develop and implement successful online marketing strategies.

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