Yep. This is being telecast live from the office. We’ve been happy and smiling and making random movements since like, yesterday.

Why, you may ask are we still doing this? Because Nosheen bought a BlackBerry and that was reason enough for us to indulge in some cool GIF imagery.

Note- Let your eyes linger on this for more than a minute or two, and you will notice cheeky head shakes, some rather curious actions and most importantly smiles on all the faces

There is no dearth of work in our office, especially when it comes to being creative. It was just one of those regular days when the idea of Thesis came in to being. In-fact, calling it an ‘idea’ is an understatement because it was actually a stroke of sheer brilliance which came from our very own creative designer, Mandy.

From Left to Right – Thesis(in the making) and Mandy

For about a span of 5 Days, co-workers passed by looking at Mandy as if he was painting the wall with ambiguous figures. From the first day, to the next day and the next the excitement kept building up, until their came a day, when we saw her, in full form.

And now, it is hard to pass by without a glance. In fact we know of some who come to hall under the garb of getting some coffee or playing pool, but what they really want to do is take a glance at her, in the hope that she may open her beautiful eyes and say those magical words-

Yep, the beauty of Thesis doesn’t lie in her voluptuous hair, or her eyes, or the way she seems to be gliding farther and farther away from you, but in her maker, her creator-

Thank you Mandy:)

Thesis (Greek θέσις Thesis) is a Primordial Goddess of Creation.

And while they get all the attention for being the awesome twosome, we found out that there is much more to our beloved Beagles than we know of…

In this office full of hard-core programmers & savvy marketeers, crazy conversations aren’t hard to come by. So we decided to make a comic strip about some of them. Here we go!

CueBlocks.com completed 6 years on July 12th 2011 and what a ride it has been! From stumbling through time to walking the length, running the course and now gearing up for a full throttle, CueBlocks has experienced all the insanity that a growing business can and should. So that the time to come will bear witness that we’re doing things better, with more passion and are ever-more ready for adventure both on and off the digital marketing field. All this and much more with our lucky mascots – Chatur and Carlos

Benchmarks can be quite stagnating so when CueBlocks.com reached the 5th year one, it was time to take things to the next level. We had to make the sixth year more exciting and awesome enough to carry forward the spirit on to the seventh as well. So let’s see what the sixth year was about and was it promising of a brighter future?

Bigger & Better Office – While CueBlocks.com warmed up its position on the web, its space expanded in real time too. We occupied the floor below and transformed it into a new extension of the CueBlocks office. It now houses our much loved entertainment area with a pool table, table tennis table, PS3 & Wii and other great stuff! Oh and the web development division is also on the same floor.

Certifications – CueBlocks, already a Google Adwords Certified company, recently became a very proud Magento Professional Partner and a Microsoft adExcellence company. Woohoo!

Goals – We made our foothold stronger as an eCommerce Design, Build and Marketing agency. CueBlocks is thrilled to offer tried, tested and trusted services in eCommerce and mobile commerce development & marketing. We ensure that any store (as long as it’s online), big, small, medium or multi-channel will create enough buzz on the web with us.

Being Fun & Fantastic – Hell yeah! This is something, that no matter how many years go by, will always remain a core value at CueBlocks. Whatever we undertook in the year gone by and will undertake in the years to come, will not be without our stamp of making it totally fun and fantastic!

So here’s to another stepping stone and another year of striving for excellence!

Great job Cuebies (current and alumni)! Congratulations and cheers for the exciting times ahead.

And now if we could only decide on where to party!

Web user experience is the new and most powerful tool of marketing in the ecommerce age. With buyers and sellers both using virtual grounds to make the exchanges, marketing goes virtual too. Since we are dealing here with technology friendly customers, it all the more complicates the process of influencing them.

What is web user experience?
Web user experience is the perceived value of your company aka online store as a result of the exposure to your web presence (which includes banner ads, search engine ranking, your presence on other platforms – social media/ blog/ etc. along with your website).

What makes web user experience?

Functionality:
If we compare an online store to a physical store, functionality of the store would mean how does your customer locate, choose, pick and purchase what they need (out of your products range). If it is easy for them to shop on your store/ online store, then your store gets full marks on functionality and it rates high in user experience. Functionality includes, usability, interaction channel, payment convenience, site speed, site accessibility.

Psychology:
In a situation where there are many more stores selling the same products on the same price and same quality, there comes one more area which can be taken advantage of, or we can say that virtual stores has one more area to prove itself, it is called genuineness. If your website interacts with the psyche of your customers and instills trusts, you are a winner. Positive psychological influences can be accomplished by achieving data security, shipping policies and return policies.

Content:
When we speak of content, we speak of the aesthetic and visual side of website. The design, feel and the semblance of your website, helps create a good user experience. Design is a part of user experience but not the only thing that matters. Content includes design, style, communication and various methods of marketing. So make sure that you’re putting enough thought into it.

Web user experience is a combination of all the above mentioned factors and goes beyond the traditional marketing mix. All these factors are handled/ managed by designers and developers. And that’s why we say it is these warriors that fight the battle of user attention for the companies operating online.

Make your website rank high with a better SEOed copy.

Search engine optimizing a copy (SEO) is one of the many factors that you can improve on in your quest to get a higher ranking in search engines. Every website owner wants his or her website to rank high in search engine results. By using targeted keywords and well optimized content, you can achieve that goal and make your website visible on the first page of search engine’s results. At the end of the day what matters is conversions for the website owner and to make that happen good SEO copies are needed.

5 SEO Essentials that a SEO Content creator shouldn’t live without

Though there are no set guidelines to implement better SEO but the 5 essentials mentioned below would be really helpful:

Title Tags – Title tags are extremely important to get a higher ranking in search engines. Keep your title tag concise and focus only on targeted keywords. This helps you create good content for the title tags. Also if you want to brand your website you can use the website name along with the keywords in the title tags. This makes your company’s name appear several times in the listings of a search engine. However, if the name is too long then you can pass this.

Description tags – The meta description tags will also not show up on the page but will come as small descriptions on the search page. Use the important keywords from the meta tags as these are highlighted in bold when searched for. With your well crafted meta description tags you can influence your buyers and increase the probability of customers clicking on your tag. Call to action must be added in the meta tags.

Headings – Title tags and headings should be synchronized so that the most important keywords are repeated in the beginning itself. Also use H1, H2 and H5 tags for headings and sub headings to highlight the important keywords. Keyword variation leads to uniquely created tags, which helps and works too.

Internal linking – Hyper-linking and internal linking of pages is extremely important. Link important pages to more relevant information related to that topic on some other page. This also helps build the authenticity of the pages in search engines. Though excessive linking is never recommended yet it should not be underused as well.

Usage of keyword – Keyword usage has been a debatable topic for SEO experts and copywriters. How to infuse keywords and in what density is very important to know! Keyword usage should never lead to keyword stuffing in an article. Use keywords at important places like in meta tags and title tags. These should be used in the beginning of the article and sporadically in the entire post. When making meta tags ensure that the keywords are inserted wisely too.

No one wrote the rule book of SEO copywriting as yet and a lot can be added to the above mentioned points to increase your website’s ranking in search engine results. While we analyse more essentials that work up a rocking SEO content strategy you start out with these.