Creating a worthwhile user experience goes a long way from converting visitors into customers and customers into returning customers. As an online retailer, you have to always keep in mind that the eCommerce market is on the rise and there are other retailers out there offering lower prices or better incentives than you.
In this highly competitive scene, you're battling against not only small to medium eCommerce stores but also online retail giants such as Amazon.com, eBay, or websites such as Groupon, that have completely changed the dynamics of online sales. In addition, online stores don’t have the customer interaction advantage of brick and mortar stores, which, by the way, are adapting fast to improve user experience through apps, eStore integration and the new-age Beacon technology. The bright side of things is that there's a bit of time left, as 77% of mobile users are still showing reluctance towards being tra