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	<title>CueBlocks Blog &#187; Copywriting Tips</title>
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		<title>You&#8217;re Vs. Your – The Important Distinction</title>
		<link>http://www.cueblocks.com/blog/2009/youre-vs-your-grammar-tip/</link>
		<comments>http://www.cueblocks.com/blog/2009/youre-vs-your-grammar-tip/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 12:33:39 +0000</pubDate>
		<dc:creator>Shakun</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[you're]]></category>
		<category><![CDATA[you're vs your]]></category>
		<category><![CDATA[your]]></category>

		<guid isPermaLink="false">http://www.cueblocks.com/blog/?p=377</guid>
		<description><![CDATA[It&#8217;s the grammar snob again, and this time I&#8217;ll pick up another very common and very unnerving error. If a grammarian sees this particular goof up in your writing, you WILL be mercilessly attacked. We all know about grammarians now, don&#8217;t we?
The error I&#8217;m talking about is the mixing up of you&#8217;re and your. Are [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s the grammar snob again, and this time I&#8217;ll pick up another very common and very unnerving error. If a grammarian sees this particular goof up in your writing, you WILL be mercilessly attacked. We all know about grammarians now, don&#8217;t we?</p>
<p>The error I&#8217;m talking about is the mixing up of <strong>you&#8217;re</strong> and <strong>your</strong>. Are you one of the many confused? Don&#8217;t worry, you&#8217;re reading this and your confusions will be cleared! Let&#8217;s look at these tricky words individually:</p>
<li><strong>You&#8217;re</strong></li>
<p>You&#8217;re is a contraction, i.e., a combination, of &#8216;you are&#8217;. It is often followed by the present participle, a verb form ending in <strong>&#8216;-ing&#8217;</strong>.</p>
<p><strong>Some examples:</strong></p>
<p>You&#8217;re a nice person.<br />
I think you&#8217;re lying.<br />
I can&#8217;t believe you&#8217;re here!</p>
<li><strong>Your</strong></li>
<p>Your, on the other hand, is the possessive form of you. It is used to describe something as belonging to you. Your is almost always followed by a noun.</p>
<p><strong>Some examples:</strong></p>
<p>Is this your pen?<br />
Your book is on the table.<br />
Your hand looks a little bruised!</p>
<p><strong>Important Tip:</strong></p>
<p>When confused, try replacing <strong>you&#8217;re</strong> with &#8216;you are&#8217; in the sentence. If it fits, you&#8217;re good! Otherwise, <strong>&#8216;your&#8217;</strong> is the word you&#8217;re looking for!</p>
<p><strong>Very Important Note:</strong></p>
<p>There is absolutely no such word as <strong>your&#8217;e</strong>!!</p>
<p>Want to add something? Have any inputs? Please feel free to leave a comment or <a href="http://www.cueblocks.com/contactus.php">contact us</a>. I say it again, we grammar snobs love to argue <img src='http://www.cueblocks.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> .</p>
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		<title>Some Common Errors in Usage of Words</title>
		<link>http://www.cueblocks.com/blog/2009/common-errors-in-usage-of-words/</link>
		<comments>http://www.cueblocks.com/blog/2009/common-errors-in-usage-of-words/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 13:03:57 +0000</pubDate>
		<dc:creator>Shakun</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[common errors]]></category>
		<category><![CDATA[misused words]]></category>
		<category><![CDATA[their]]></category>
		<category><![CDATA[there]]></category>
		<category><![CDATA[weather]]></category>
		<category><![CDATA[whether]]></category>
		<category><![CDATA[word errors]]></category>

		<guid isPermaLink="false">http://www.cueblocks.com/blog/?p=373</guid>
		<description><![CDATA[It is quite common for most of us to get confused with what words to use while on a passionate writing spree. We tend to get so engrossed with the topic at hand, that we overlook the aptness of words and phrases that make our write-ups. Most of the times, their unsuitability with respect to [...]]]></description>
			<content:encoded><![CDATA[<p>It is quite common for most of us to get confused with what words to use while on a passionate writing spree. We tend to get so engrossed with the topic at hand, that we overlook the aptness of words and phrases that make our write-ups. Most of the times, their unsuitability with respect to the content, fails to capture our attention; but for someone who is reading, such an error is the first thing that grabs attention!</p>
<p>For instance, one such universally repeated error is the usage of the expression, <strong>&#8216;free gift&#8217;</strong>.<br />
Needless to say, a gift is meant to be deprived of any charges. Of course, it comes free of cost! What is the point of presenting someone with a gift that has to be paid for?</p>
<p>Remember, the word &#8216;gift&#8217; itself implies that it is being given without extracting any compensatory charge. It is always better to replace the expression, &#8216;free gift&#8217; with &#8216;free&#8217; or &#8216;gift&#8217; only depending upon its usage and connotation.</p>
<p><strong>Than vs. Then</strong></p>
<p>This is an oft-repeated error that is bound to make your head go spinning with its cyclic redundancy. Though if committed to memory once, it can be easily avoided in future.</p>
<p>&#8216;Than&#8217; refers to a &#8216;comparison&#8217;.</p>
<p><strong>Examples:</strong> Your dress is better than mine.<br />
She scores better than him.</p>
<p>&#8216;Then&#8217; always refers to &#8216;time&#8217;.</p>
<p><strong>Examples:</strong> If you fail, then be ready to bear the consequences.<br />
If the situation gets out of control, then give me a call.</p>
<p><strong>Their vs. There</strong></p>
<p>&#8216;Their&#8217; refers to possession.</p>
<p><strong>Examples:</strong> This is their house.<br />
These are their children.</p>
<p>&#8216;There&#8217; refers to &#8216;place&#8217;.</p>
<p><strong>Examples:</strong> There is your new school.<br />
The book is lying there.</p>
<p><strong>Weather vs. Whether</strong></p>
<p>&#8216;Weather&#8217; refers to &#8216;the state of the atmosphere&#8217;.</p>
<p><strong>Examples:</strong> The weather seems pleasant today.<br />
The harsh weather ruined the picnic.</p>
<p>&#8216;Whether&#8217; implies a &#8216;condition&#8217;.</p>
<p><strong>E</strong><strong>xamples:</strong> Find out whether she is coming or not.<br />
Be sure whether you will be able to do it or not.</p>
<p>We hope that these tips would come in handy in times of confusions and complexities. Feel free to comment if you want to add some from your end. We would definitely love it!</p>
<p>You are also more than welcome to <a href="http://www.cueblocks.com/contactus.php">contact us</a> if you want to share any thoughts!</p>
]]></content:encoded>
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		<item>
		<title>Difference between American and British English – Part 2</title>
		<link>http://www.cueblocks.com/blog/2009/copywriting/</link>
		<comments>http://www.cueblocks.com/blog/2009/copywriting/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 15:28:28 +0000</pubDate>
		<dc:creator>Nosheen</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[american english]]></category>
		<category><![CDATA[british english]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[idioms]]></category>
		<category><![CDATA[Tenses]]></category>

		<guid isPermaLink="false">http://www.cueblocks.com/blog/?p=326</guid>
		<description><![CDATA[If spellings had us baffled last time, then this one would be a killer.
American and British English differ greatly, even in terms of sentence structures and use of tense. What may be standard in British English might not be correct in American English.
Following are a few more differences which you should take note of.
Use of [...]]]></description>
			<content:encoded><![CDATA[<p>If spellings had us baffled last time, then this one would be a killer.</p>
<p>American and British English differ greatly, even in terms of sentence structures and use of tense. What may be standard in British English might not be correct in American English.</p>
<p>Following are a few more differences which you should take note of.</p>
<p><strong>Use of Present Perfect</strong>:<br />
<strong> </strong></p>
<p><strong>British English</strong></p>
<p>I&#8217;ve lost my key. Can you look for it?</p>
<p><strong>American</strong>:</p>
<p>I lost my key. Can you help me look for it?</p>
<p>(Americans generally avoid using present perfect tense)</p>
<p><strong>Use of Already, Just and Yet</strong></p>
<p><strong>British</strong>:</p>
<p>I&#8217;ve just had lunch<br />
I&#8217;ve already seen that film<br />
Have you finished your homework yet?</p>
<p><strong>American</strong>:</p>
<p>I just had lunch<br />
I already saw that film<br />
Have you finished your homework yet? OR Did you finish your homework yet?</p>
<p>Generally <em>have</em> and <em>has</em> are preferred in British English and <em>do </em>and <em>does </em>in American English. However, both are accepted in American and British English. For instance:</p>
<p><strong>British</strong> &#8211; She has a beautiful home</p>
<p><strong>American</strong> &#8211; She&#8217;s got a beautiful home</p>
<p>The verb <em>get</em> is also used as <em>gotten</em> in American English, for instance,</p>
<p>She has <em>gotten</em> used to the brutality inflicted upon her</p>
<p><strong>Difference in Use of Prepositions</strong></p>
<p><strong>American</strong></p>
<p>on the weekend<br />
on a team<br />
please write me soon<br />
Monday through Friday<br />
out the door<br />
Figure Out<br />
Children are at the School<br />
Lay off</p>
<p style="text-align: left;"><strong>British</strong></p>
<p>at the weekend<br />
in a team<br />
please write to me soon<br />
Monday to Friday<br />
out of the door<br />
Work Out<br />
Children are in the School<br />
make redundant</p>
<p><em>There are different versions of idioms in American and British English</em></p>
<p><strong>American</strong></p>
<p>not touch something with a ten-foot pole<br />
sweep under the rug<br />
knock on wood<br />
see the forest for the trees<br />
a home away from home<br />
blow (or toot ) one&#8217;s horn<br />
a drop in the bucket<br />
Tempest in a teapot<br />
beating a dead horse<br />
a new lease on life</p>
<p><strong>British</strong></p>
<p>not touch something with a bargepole<br />
sweep under the carpet<br />
touch wood<br />
see the woods for the trees<br />
a home from home<br />
blow one&#8217;s trumpet<br />
drop in the ocean<br />
storm in a teacup<br />
flogging a dead horse<br />
a new lease of life</p>
<p>Knowing Americanisms is very useful, when creating a copy for American readers.</p>
<p>So remember that<em> and</em> will easily suffice, where <em>additionall</em>y should have been and <em>one</em> will respectfully make for <em>you</em>.</p>
<p>Want to Know more or tell us something. Feel Free to <a title="Contact Us" href="http://www.cueblocks.com/contactus.php" target="_blank">contact us</a> or leave a comment.</p>
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