Archive for the ‘General’ Category

We are hiring at CueBlocks!

Friday, April 15th, 2011

CueBlocks is looking for new Cuebies :)

We are expanding and are looking for some really talented people to join our growing team!

Here is a list of 9 immediate openings we have at CueBlocks. Interested candidates can send their C.V. along with a cover letter to careers@cueblocks.com

Current Job Openings:

a. PHP Developers: 5 positions
This position is open for passionate coders and PHP Gurus with prior experience in Magento / Zend Framework.
Experience range: 2 year to 5 years.

b. Network Administrator: 1 position
Experience: Minimum 1 year

c. Linux Web Server Administrator: 1 position
Experience: Minimum 2 years

d. SEO Analyst: 1 position
Experience: Minimum 2 years

e. Web Designer: 1 position
Experience: Minimum 2 years

If any of these openings match with your passion, interest or aspiration, get in touch with us, we might just need you. Send across your updated C.V. and cover letter to careers@cueblocks.com

Know more about us. Follow the link to have a look at life at CueBlocks http://bit.ly/dUStLc

Words – Misunderstood & Misused

Thursday, April 14th, 2011

There are many words in the English language that are misunderstood and inevitably misused. And not just misunderstood, there are other words that were coined in a state of delusion (supposedly) and relentlessly come up here or there.

But how and why does this happen? Simply because people don’t bother to stop and check the meaning or the usage! Do you?  Well, see the list below and figure yourself what line do you lead/ tail.

We’re taking up only three words as of now and will continue to add to the list just as we counter more of them grim users.

Incredible – It means not credible, hard to believe, unbelievable, so extraordinary as to seem impossible. Incredible is used at all the wrong places, most of the times in complimentary places. People use incredible to express someone’s/ some thing’s beauty or how amazing it is. That is incredibly wrong ;) . Delete the word as a complimentary adjective from your minds completely. Incredible can be used to commend speed, time, energy etc. and may be beauty if one happens to come across Helen of Troy ;) or may be your girlfriend.

Irregardless – This is not a word. ‘Irregardless’ is incorrect, period! All that the extra prefix ‘Ir’ does in this word is negate the suffix ‘Less’ and brings you back to where you started from – ‘Regard’ – as far as meaning is concerned.

Bemused –  What it means – lost/ confused or pre-occupied. It is often understood as amusing or something that makes you laugh. Not the same thing right? So using them interchangeably isn’t what you should be doing!

Apart from these, there are many other that completely butcher the sense of a phrase/ sentence if not used more carefully. We’ll be putting them up here soon, so keep coming back for more to save yourself from that crushing moment of embarrassment!

Until then, be very cautious of such stubborn trolls, I mean words.

Intensifiers: Totally Out of Question Words

Monday, April 11th, 2011

Are you seriously running out of words? How about using an intensifier or a qualifier. These words not only convey what you really mean, but also what you really really mean.

Intensifiers (or fluff words, as they are more affectionately called) as the name suggests are words do not add any meaning to the sentence but are used to express the urgency and intensity of the words that follow them. Words like very, too, kind of, really, absolutely, actually, basically, intensify the adjectives that follow them. When you rely on an intensifier far too much then it’s time to go back to the comparative and superlative degrees of adjectives.

very light can be written as lighter
really very cheap can be written as cheapest
more fast can be written as faster
absolutely green can be written as greenest

Intensifiers are not really required. These when overused take away expression and sincerity in a sentence. For instance: “I really liked his work. Here the intensifier ‘really’, works like a justification. The author is trying to convince you of his own feelings, hinting that he is not too sure.

Absolutely –  This one has conveniently replaced ‘yes’ for an affirmation.
John: Are you coming for the party tonight?
Marry: Absolutely
Here even without Mary’s mention of an ‘absolutely yes’ or ‘absolutely no’ we assume that she is saying yes.

Basically - Basically is a filler and not such a good one too! In fact the most common and empty one. All it tells you is that the writer is struggling with words. Not a good impression to leave on your readers.

Intensifiers are perceived as warnings by the readers. They give out signals that the follow up word is not adequate. For example – “This flower is so so nice”. In this phrase the writer implies that he means something more than nice but has no clue about the precise word.

Fluff words have a meaning of their own but if over-used can leave a copy with verbal diarrhea.

Your copies would absolutely mean the same (not to mention will sound much better) even if you remove the fuff from them. Seriously, try it. It works.

English Words That Confuse

Friday, April 8th, 2011

A lot of people get confused with certain words in the English Language that are pronounced the same but have different spellings and meanings. ‘Accept’ and ‘except’ is a pair that often comes up in discussions like these but is soon dismissed because of the difference in the meanings of two words. However, there are other words that although mean different yet are used interchangeably many times.

Let’s see what are the ones that really take the lid off for many word fanatics around the world:

Starting with Loose/ Lose

Loosen your seat belt & lose your life! Next time the dilemma of putting a double ‘o’ appears, just remember, our advice.

There are more:
Words like ‘aisle’ and ‘isle’, ‘all together’ and altogether’, ‘appraise and apprise’, ‘currant’ and ‘current’, ‘tortuous’ and ‘torturous’ etc. are the ones that have been making people open up dictionaries on their devices! These words not only confuse but their wrong usage can change the sense of a sentence completely.

If you are a copywriter, you better save yourself from these words! A blog post that you’ve written staying awake night and day, baffling your mind over the ‘right’ words would all go to waste with that single inapt word. And trust me, if you are a beginner it will happen a lot of times.

To save yourself from the embarrassment, get back to the words that put you in a doubt while creating a post or article. Double check if you are not sure. Give a random reading to ‘words with same pronunciation but different meaning’ in your free time. Just like right now. :)

Because if they can’t censor your article with wrong words, they will definitely censure it!

Some more words are ‘wreath and wreathe’, ‘storey and story’, ‘sceptic and septic’,  ‘pour and pore’, ‘pedal and peddle’ etc. These are simple but are among the most commonly mixed up words in speech and write-ups.

There are other such irrcorrigble words that tease and test the mettle of a Linguist: Find them at: http://www.oxforddictionaries.com/page/266 and get ready to rule with words.

How to Write a Headline That ‘Clicks’

Monday, April 4th, 2011

A headline can be easily compared to the title of a book that inspires readers to pick it up or a movie title that gets people in the theater. And in a blog post, it determines whether or not your words will see the light of someone’s screen. A good headline decides whether or not your blog is going to be read. So if you’re struggling to get readers then may be you should re-look at your headlines and see if they are ‘clicking’ enough.

Effective writing commands push. This means that every word on your blog is pushing the reader to the next one. But a good headline pushes the reader to the blog post itself. Want to know how can you make your headline pushy enough? Read on.

What works:

1. Meet a need

Titles that answer a need, work really well. A great percentage of readers look for information online and only a minority is looking for abstract write-ups. Therefore to answer a need in the title itself will win you readers for your blog.

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2. Ask a question

A question can tickle a reader’s mind. A blog with a question as a title compels readers to think for an answer or to find out one. Such blog titles also generate more comments and replies.

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3. Use words like ‘You’ and ‘Your’

Blog titles with ‘you’ and ‘your’ are personalized titles. These titles when backed by personal writing, creates a very strong impact on the readers. Using words like ‘you’ and ‘your’ brings readers closer to your words.

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4. Keywords

Keywords are important because they attract relevant readers to your post. For a reader looking for something specific, having keywords in the title can be a direct hit. Keywords elongate the life of your post in search engines too.

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5. Generate response

Another way to generate response is to use powerful words like ‘free’, ‘easy’, ‘secret’, etc. These words play on the curiosity in the readers mind. For example ‘free’ gives an idea that you don’t have to shell out anything from your pocket, which is quite a reason for someone to read your blog.

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All the above mentioned techniques can’t be used all at once. Our advice – spare a few extra moments on writing headline. Come up with a title that sums up your blog beautifully. And don’t forget the rule of thumb – keep it simple, straight and rocking!

CueBlocks’ Brawny Stint at Rishikesh

Thursday, March 31st, 2011

When punching keyboards day in and out takes a toll on creative mojo and sitting for long hours with hunched backs droops more than shoulders; it’s time to listen to the sweetness of words like ‘breathers’, ‘relaxing’ and ‘unwinding’. And that’s what we did – picked up our bags and trotted to where water, sun and sand are not as we know them.

CB 11

CB 11

CueBlocks took the time off and went on one high-octane Rafting trip that’s not going to get out of minds for a long time! The place was Rishikesh, Uttarakhand (http://en.wikipedia.org/wiki/Rishikesh), the city of temples and the Ganga. Our objective – pure fun and living off adrenalin for two days!

On Familiar Waters

On Familiar Waters

We arrived at Rishikesh on Saturday morning driving all Friday night. Our adventure schedule included 29 Km of Rafting, Rappelling and Rock climbing. There was also a surprise deal which literally meant taking the step off the edge – Cliff Jumping. The stage was already set and what was needed were strong players. We had already warded off the exhaustion from the previous night and were full on in for the adventure.

Rafting was first on the list and we took about 2 hours 30 minutes to complete the terrain which was not without some mean deals called ‘Rapids’ the meaning of which is better experienced than explained. Rapids are waves in the river that show no mercy and mock the attempts of poor mortals crunched together on a deflatable raft. :) They are classified into different grades based on their insanity and power. The Rapids that we met were grade 3 (the highest is 5). Which is something for the rookies!

After going through so many rapids, the still water was just a breeze! But what really jolted the heart was Cliff Jumping. Some of us tried it and enjoyed the free fall of our lives into the water from 10 feet above! In one word – insane! We reached back at the camp, hungry, drop dead tired but content with the display of courage and comedy.

Lost in Anticipation :)

Lost in Anticipation :)

Later when food found way to our stomachs we tried our hands at Volley Ball and played till the last ounce of energy was sapped out. The games started as friendly and fun but soon the competition was on and trash talk filled in where the skill lacked. In the volley of mocking exchanges, spikes and slams emerged as winners and the players soon retired to their dwellings to ward off some tiredness before the bon-fire at night.

The super-active day ended on quite a contrary but inevitable note with dinner around the simmering fire, as life experiences were shared and jokes splattered about. The riverside, the reach-and-touch silver stars and the company of friends was all too perfect but was cut down by weariness of the day.

The next day we had rappelling and rock climbing. It wasn’t much of an ordeal but had its own fun and fancy.  And soon after the breakfast, the Volley ball was again seen picked and pounded across the net, while the sweet chin music played in the background.

CueTeam

CueTeam

What followed was some more splashing about in the water, packing and gearing up for the journey back home. The trip was coming to end but something else was brimming – a stock of great stories to share and enjoy plus a lifetime of experience to cherish. Not to forget the pain and bruises to mark our adventure.

P.S – Our photographers have done a brilliant job in capturing our stay at Rishikesh. The shots will help a lot where words have failed

You can view more shots at: http://www.flickr.com/photos/83453913@N00/sets/72157626396789866/

http://www.facebook.com/album.php?fbid=10150148782891889&id=24165941888&aid=273681

P.P.S – The people who lost their way while coming back were privileged to some extra-adventure. Not sure, if they’d be up to sharing it. But they did mention ‘getting lost is not a waste of time’  :)

CueBlocks Yearly Wrap-up for 2010 – The Year We Rocked!

Saturday, December 25th, 2010

Milestone years are hard to come by but CueBlocks finally stumbled on 2010 and rocked it to the core!

From adding an incredibly fabulous new office to its infrastructure (check it out at: http://www.cueblocks.com/blog/2010/cueblocks-new-block-celebrations/) to the very recently launched Android app – ‘GeoChirp for Android’ – CueBlocks really hit it big this year.

Accreditation followed too as CueBlocks became a Magento Community Partner and renewed the coveted Google Adwords Partner Company Certification (great job guys!).

The team worked on some super development and marketing projects in 2010, and added several very exciting clients to our roster.

Other things of importance – Release of the CueBlocks culture book, the much-loved CueBlocks Goodies which include super cool CueBlocks hoodies and sweat shirts, pin-up badges, stickers and ids (http://www.cueblocks.com/blog/2010/cueblocks-ids-stickers/)! We’ve been really up to a lot. :)

As we wowed each other with greatness in work, at gaming skills and otherwise, the year seemed to have zipped past us. Leaving behind excitement for 2011 and bigger better dreams to realize.

We are marking the year end with a deserved Christmas bash followed by a week long break from December 25th to January 2nd, only to come back and splash some more awesomeness in 2011.

So get ready to play ‘Catch-up’ ;)

A very Merry Christmas and hope you all rock the New Year too :)