Google+ is called a social project and there is a reason for it. With Google+, the search engine master has brought the concept of sharing to all its products. Google+ once open to everyone will be available right from the grey Google taskbar, which after its new addition will be wearing black.

What else? Google+ also has a recommendation button, called ‘+1′ (http://www.google.com/+1/button/) which is already available for use. You can easily locate one right there, placed side to side with the historic ‘Like’ button. Google+ adorns a neat, white and spacey design with simple, self-explanatory icons spread neatly across the page, which is very much in tune with Google’s minimalistic design approach for all its products.

There’s more – Google has named its social features Circles, Hangouts, Sparks, and Huddles, just  what’s it like in the real social circuit!

Things to look out for in Google+

• The +1 button
• Instant photo upload
• Group video chatting
• Photo editor
• Huddle (a circle messaging feature)

While Google has got more to pull out of its bag, the limited version has already created a ‘buzz’. The conclusion to the predictable and eventual Google+ vs Facebook debate is already underway even before the launch! Let’s see if FB should be putting on the thinking caps yet.

But is making a profile on LinkedIn enough? Or Will making a business page on Facebook or MySpace solve the purpose?

The answer is a big NO! Because making a profile alone will not help, you have to jump into all the action and make some serious communication efforts. You have to be as active on your business profile as you would be on your own profile.

The perks of Social Media Marketing:

Social Media Marketing offers numerous benefits which provide the much deserved limelight to your online business. Let’s look at some of these perks:

1. Social Media Marketing can get huge amounts of free traffic to your website, which in turn results in increased visibility.

2. Through various social networking profiles, you can build a considerable fan base for your online products and services.

3. Most of the social networking websites like FaceBook, LinkedIn and MySpace offer the option of creating free accounts. Thus, using these websites generally proves to be very beneficial in terms of COST and BUDGET.

4. As you are communicating directly with people who share interests similar to your services/products, you can directly target a specific group of people who might be interested in what you have to offer.

5. Social Media Marketing helps in increasing the popularity of your website through various backlinks which leads to better search engine visibility.
6. As a result of User Generated Sites and Book Marking Sites, people can find your business online more easily than ever.

The most important factor in Social Media Marketing is to keep in touch with your user base and try to be as transparent as you can. Aside from Blogs, Video-Promotions and Photo-Sharing, start delving into micro-blogging services like Twitter & Plurk so that you are able to reach mobile users as well.

And last, but definitely not the least, BE PATIENT!

Have any queries, comments, suggestion or want your site to grow with Social Media Marketing? Contact us today!