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	<title>CueBlocks Blog &#187; grammar</title>
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		<title>Which way to go? That way to go! &#8211; Using &#8216;that&#8217; and &#8216;which&#8217; in sentences</title>
		<link>http://www.cueblocks.com/blog/2011/which-that-usage/</link>
		<comments>http://www.cueblocks.com/blog/2011/which-that-usage/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 17:26:54 +0000</pubDate>
		<dc:creator>Nosheen</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[use of which and that]]></category>

		<guid isPermaLink="false">http://www.cueblocks.com/blog/?p=684</guid>
		<description><![CDATA[Words can be confusing sometimes and grammar books instead of resolving the confusion traps us more. Like the use of &#8216;that&#8217; and &#8216;which&#8217; can be such a task! It&#8217;s so daunting that people avoid using them and hang on to petty punctuation marks for support. Anyhow, here&#8217;s another brave attempt to put an end to [...]]]></description>
			<content:encoded><![CDATA[<p>Words can be confusing sometimes and grammar books instead of resolving the confusion traps us more. Like the use of &#8216;that&#8217; and &#8216;which&#8217; can be such a task! It&#8217;s so daunting that people avoid using them and hang on to petty punctuation marks for support. Anyhow, here&#8217;s another brave attempt to put an end to this &#8216;albatross&#8217; of a confusion because one must never abandon hope!</p>
<p>Consider this; You saw an amazing crystal vase at a friend&#8217;s place and can&#8217;t wait to talk about it with your wife. Hoping that she isn&#8217;t a grammar high-brow, you can escape the ire by using either of the following:</p>
<p>“The beautiful crystal vase that we saw at Frank&#8217;s place”<br />
OR</p>
<p>“The beautiful crystal vase which we saw at Frank&#8217;s place”</p>
<p>And if your wife is a grammar snob then why bring up the vase anyway? <img src='http://www.cueblocks.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>The choice between &#8216;that&#8217; and &#8216;which&#8217; depends on something called restrictive and non-restricitve clauses. Clauses are part of a sentence with a subject and verb but are not complete on their own.</p>
<p><strong>&#8216;That&#8217;</strong> is used in<strong> </strong>sentences with<strong> restrictive clauses</strong> that is they&#8217;re essential or restrictive. Example:<br />
<em>Buy shoes that are red in color.</em></p>
<p><em>Let&#8217;s go to that flower shop.</em></p>
<p><em>We are taking kids out for that toy movie.</em></p>
<p>&#8216;<strong>Which&#8217;</strong> is used in sentences that have <strong>non-restrictive and non-essential clauses</strong>. Example:</p>
<p><em>He bought patent shoes, which are red in color.</em></p>
<p><em>Let&#8217;s go to the flower shop, which is down the lane.</em></p>
<p><em>The toy movie, which released a week back is really good.</em></p>
<p>Also, no punctuation mark is used in sentences with restrictive clauses. In non-restrictive clauses a comma is used. For instance:</p>
<p><em>The building, which was made of steel collapsed.</em></p>
<p>Now you can fearlessly work up any conversation with your wife, including the one with &#8216;that&#8217; or &#8216;which&#8217;. <img src='http://www.cueblocks.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
And to be a complete ace at it, try and use both the words in the same sentence.</p>
<p>After all, the sentence that is easier to phrase is the one which is easier to understand. <img src='http://www.cueblocks.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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		<title>You&#8217;re Vs. Your – The Important Distinction</title>
		<link>http://www.cueblocks.com/blog/2009/youre-vs-your-grammar-tip/</link>
		<comments>http://www.cueblocks.com/blog/2009/youre-vs-your-grammar-tip/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 12:33:39 +0000</pubDate>
		<dc:creator>Cue Blocks</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[you're]]></category>
		<category><![CDATA[you're vs your]]></category>
		<category><![CDATA[your]]></category>

		<guid isPermaLink="false">http://www.cueblocks.com/blog/?p=377</guid>
		<description><![CDATA[It&#8217;s the grammar snob again, and this time I&#8217;ll pick up another very common and very unnerving error. If a grammarian sees this particular goof up in your writing, you WILL be mercilessly attacked. We all know about grammarians now, don&#8217;t we? The error I&#8217;m talking about is the mixing up of you&#8217;re and your. [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s the grammar snob again, and this time I&#8217;ll pick up another very common and very unnerving error. If a grammarian sees this particular goof up in your writing, you WILL be mercilessly attacked. We all know about grammarians now, don&#8217;t we?</p>
<p>The error I&#8217;m talking about is the mixing up of <strong>you&#8217;re</strong> and <strong>your</strong>. Are you one of the many confused? Don&#8217;t worry, you&#8217;re reading this and your confusions will be cleared! Let&#8217;s look at these tricky words individually:</p>
<li><strong>You&#8217;re</strong></li>
<p>You&#8217;re is a contraction, i.e., a combination, of &#8216;you are&#8217;. It is often followed by the present participle, a verb form ending in <strong>&#8216;-ing&#8217;</strong>.</p>
<p><strong>Some examples:</strong></p>
<p>You&#8217;re a nice person.<br />
I think you&#8217;re lying.<br />
I can&#8217;t believe you&#8217;re here!</p>
<li><strong>Your</strong></li>
<p>Your, on the other hand, is the possessive form of you. It is used to describe something as belonging to you. Your is almost always followed by a noun.</p>
<p><strong>Some examples:</strong></p>
<p>Is this your pen?<br />
Your book is on the table.<br />
Your hand looks a little bruised!</p>
<p><strong>Important Tip:</strong></p>
<p>When confused, try replacing <strong>you&#8217;re</strong> with &#8216;you are&#8217; in the sentence. If it fits, you&#8217;re good! Otherwise, <strong>&#8216;your&#8217;</strong> is the word you&#8217;re looking for!</p>
<p><strong>Very Important Note:</strong></p>
<p>There is absolutely no such word as <strong>your&#8217;e</strong>!!</p>
<p>Want to add something? Have any inputs? Please feel free to leave a comment or <a href="http://www.cueblocks.com/contactus.php">contact us</a>. I say it again, we grammar snobs love to argue <img src='http://www.cueblocks.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> .</p>
]]></content:encoded>
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		<title>It&#8217;s vs. Its – The Grammar Exception</title>
		<link>http://www.cueblocks.com/blog/2009/its-vs-its-%e2%80%93-the-grammar-exception/</link>
		<comments>http://www.cueblocks.com/blog/2009/its-vs-its-%e2%80%93-the-grammar-exception/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 09:55:42 +0000</pubDate>
		<dc:creator>Cue Blocks</dc:creator>
				<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[its]]></category>

		<guid isPermaLink="false">http://www.cueblocks.com/blog/?p=304</guid>
		<description><![CDATA[Some of us are grammar snobs and cringe at every error we come across (I plead guilty!). As a copywriter, you might come across many such grammarians, and take it from me, nothing pleases these grammar snobs more than coming across an it&#8217;s and its error. Why, you ask? Because then they can mercilessly attack [...]]]></description>
			<content:encoded><![CDATA[<p>Some of us are grammar snobs and cringe at every error we come across (I plead guilty!). As a copywriter, you might come across many such grammarians, and take it from me, nothing pleases these grammar snobs more than coming across an it&#8217;s and its error. Why, you ask? Because then they can mercilessly attack you and totally get away with it!</p>
<p>Let&#8217;s try and make things a little easier in the its and it&#8217;s department with explanations and some examples:</p>
<p><strong>It&#8217;s</strong> – It&#8217;s is a contraction for &#8216;it is&#8217; (sometimes for &#8216;it has&#8217; as well, but we can put that one aside). This is an exception to the general rule that <strong>&#8216;s</strong> denotes possession.</p>
<p><strong>Examples:</strong></p>
<p>It&#8217;s an interesting theme to build a play around.<br />
It&#8217;s easy to remember stuff with mnemonics.</p>
<p>How to remember tip – Try replacing it&#8217;s with it is in a sentence. If it fits, you are good!</p>
<p><strong>Its</strong> – Its denotes possession (an exception to the general norm), and can be interpreted as &#8216;that which belongs to him/her&#8217;.</p>
<p><strong>Examples:</strong></p>
<p>The dog lost its tag.<br />
A Hill Myna is known for its ability to mimic the human voice.</p>
<p>How to remember tip – Try replacing its with his or her in a sentence. If it fits, you are good!</p>
<p><strong>Very Important Note:</strong></p>
<p>There is absolutely no such word as <strong>its&#8217;</strong>!!</p>
<p>Have any doubts or want to add something? Feel free to leave a comment or <a href="http://www.cueblocks.com/contactus.php">contact us</a>! I did admit to being a grammar snob and another thing which makes us very happy is answering and arguing <img src='http://www.cueblocks.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> .</p>
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