Posts Tagged ‘incoming links’

Top 9 Principles of Link Building

Monday, June 22nd, 2009

Google is coming down strongly on websites using paid link programs. Although this refers to the participation in link ads without “nofollow” links, we should consider what good link building is today.

For search engines to treat you worthy of top ten placements, good inbound links are a requirement because these “votes” make you popular. But it is not JUST the volume, but the authority of these inbound links, that make the difference. Search engines evaluate a website based on how useful it is to the end user – the SE surfer. Thus, it is important for SEs to know if you are directing web visitors to industry related websites as well or not. They are also looking for common threads that binds the site to link to and your own.

Here are 9 Link Building Principles that are really simple steps you should take to get more inbound links and get into SE good books.

1. Include the TITLE of your link text (read ‘anchor text’) in the title of the page that you are linking to.
2. Try and impress high PAGE RANK websites or webpages (usually, high PR means an authoritative page) so that              they want to link to you.
3. Submit your website to industry related DIRECTORIES.
4. Participate in your industry related forums – leave COMMENTS on industries related BLOGS. Please DO NOT                Spam. Do this only if you have something intelligent to say.
5. Join and participate in SOCIAL NETWORKING SITES and build your network (read “traffic source”!).
6. Take out PRESS RELEASES.
7. Write good ARTICLES.
8. Participate in your industry related FORUMS & DISCUSSION BOARDS.
9. SOCIAL BOOK MARKING. This serves two purposes – it gets you incoming links and it popularizes your website in your community.

Get in touch with us for more information on how we can help you get more traffic to your website.

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Link Building Basics

Thursday, June 18th, 2009

What Is Link Building?

Link building is the process of creating inbound links to our own website. This can be done by reciprocal links, being listed in directories, yellow pages, etc. Link building is one of the important methods to make your site popular.

Link building (also known as link popularity building) plays a vital role in the field of Internet Marketing. The link building method for promoting websites is not only beneficial for search engine rankings, but more importantly, it is required for getting good quality traffic to the website. As far as SEO is concerned, link building is an important off-page optimization factor that affects organic rankings in Search Engine Results Pages (SERPs).

It gets good results if it’s done in a professional manner and by interacting with good quality websites.

Types of Link building:

There are 3 basic link building methods:

1. One-Way Link Building – It is the process of receiving links from a website of similar interest. This is a one way link because of absence of any link connecting you back to the website.

2. Reciprocal Link Building – This is a two-way linking process where the two sites of similar neighborhood connect to each other by exchanging links. usually, reciprocal links are a result of an agreement between parties to share traffic and improve link popularity.

3. Three Way Link Building – It’s a form of link exchange which involves three websites.

Building Links: Why submit website to directories?

There are many advantages for a web site if it is linked from Web Directories:

- Your site will get good quality traffic.
- Search engines index your website quickly.
- Your website will get higher rankings on search engines if the directories or yellow pages are quality sites and are themselves linked with authoritative sites.

Merits of Link Building

Links for your site is one of the things that Google looks for to decide how important your site is, and its ranking. Not all links have equal value. What determines the value of the link is its relevancy to the page it is linked to.

1) Link Popularity Increases Your Pagerank (PR). Link Exchange is really helpful in increasing the page rank of our page. Page rank is something that is mainly based on a site’s link popularity.

2) Link Popularity Leads To Traffic. With high quality incoming links, your site will be seen as a valuable resource and through links, you’ll attract more eyes to your website.

3) Link Popularity creates trust between your site & the visitor. When a visitor comes across text links of your site on many different webpages, he or she is bound to think that you are a trusted name in your industry.

4) Link Building provides lot of financial assistance to you. In most cases, Link exchange leads to conversions i.e., buying the products you are selling, downloading your stuff, reading your content or clicking on the ads that you have on your site.

Still have questions? Feel free to contact us!

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Why Search Engines Give So Much Importance to Incoming Links?

Tuesday, June 16th, 2009

Link building acts as the backbone of SEO operations that helps in bringing quality web traffic to any website. In today’s competitive market with millions of websites trying to get ranked high in search engines, link building is not just an indulgence for a website, it’s an absolute necessity.

Search Engines learn about websites through incoming links. An incoming link from a very busy website might bring dozens or hundreds of visitors in a day. When a website receives links from related websites (websites of similar interests), it also brings traffic.

There are three factors of incoming links that search engines consider for ranking calculations:

● Quantity
● Relevance
● strength

Let’s take a quick look at each of these 3 factors.

Quantity: Too many links too fast with not enough variety. We can get it out of the way quickly. We are simply talking about the overall number of incoming links pointing to a particular website. This is sometimes known as the Link Popularity of a website.

Relevance: Relevance relates to how much the search engine thinks a particular website linking to yours is somehow similar to, or on the same theme as your own. For example, a website about “Insurance” would not be very relevant to a website about “Construction”, so a link from the “Insurance” website to the “Construction” website would score very poorly for relevance. On the other hand, a general website about “Architecture” would be considered relevant, and consequently a link from that website to “Construction” website would score very well on the relevance scale.

Strength: The Strength of an incoming link basically depends on the relevance and quantity of links pointing to the website providing that incoming link. In Google’s case, the overall strength of a webpage is known as its PageRank. That is a special Google term.

Search engines give more importance to incoming links when deciding what pages their automated robots will visit. If you don’t have any incoming links, a search engine will assume that it is a page with little or no value and you are not going to rank well anyway .

So, more incoming links = more traffic, and quicker and better search engine rankings. The more incoming links pointing to your website, the more your link popularity increases considering the quantity, relevance and strength of incoming links.

Of course, the more relevant an incoming link, the more credible your website appears.

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