For search engines to treat you worthy of top ten placements, good inbound links are a requirement because these “votes” make you popular. But it is not JUST the volume, but the authority of these inbound links, that make the difference. Search engines evaluate a website based on how useful it is to the end user – the SE surfer. Thus, it is important for SEs to know if you are directing web visitors to industry related websites as well or not. They are also looking for common threads that binds the site to link to and your own.

Here are 9 Link Building Principles that are really simple steps you should take to get more inbound links and get into SE good books.

1. Include the TITLE of your link text (read ‘anchor text’) in the title of the page that you are linking to.
2. Try and impress high PAGE RANK websites or webpages (usually, high PR means an authoritative page) so that              they want to link to you.
3. Submit your website to industry related DIRECTORIES.
4. Participate in your industry related forums – leave COMMENTS on industries related BLOGS. Please DO NOT                Spam. Do this only if you have something intelligent to say.
5. Join and participate in SOCIAL NETWORKING SITES and build your network (read “traffic source”!).
6. Take out PRESS RELEASES.
7. Write good ARTICLES.
8. Participate in your industry related FORUMS & DISCUSSION BOARDS.
9. SOCIAL BOOK MARKING. This serves two purposes – it gets you incoming links and it popularizes your website in your community.

Get in touch with us for more information on how we can help you get more traffic to your website.

Search Engines learn about websites through incoming links. An incoming link from a very busy website might bring dozens or hundreds of visitors in a day. When a website receives links from related websites (websites of similar interests), it also brings traffic.

There are three factors of incoming links that search engines consider for ranking calculations:

● Quantity
● Relevance
● strength

Let’s take a quick look at each of these 3 factors.

Quantity: Too many links too fast with not enough variety. We can get it out of the way quickly. We are simply talking about the overall number of incoming links pointing to a particular website. This is sometimes known as the Link Popularity of a website.

Relevance: Relevance relates to how much the search engine thinks a particular website linking to yours is somehow similar to, or on the same theme as your own. For example, a website about “Insurance” would not be very relevant to a website about “Construction”, so a link from the “Insurance” website to the “Construction” website would score very poorly for relevance. On the other hand, a general website about “Architecture” would be considered relevant, and consequently a link from that website to “Construction” website would score very well on the relevance scale.

Strength: The Strength of an incoming link basically depends on the relevance and quantity of links pointing to the website providing that incoming link. In Google’s case, the overall strength of a webpage is known as its PageRank. That is a special Google term.

Search engines give more importance to incoming links when deciding what pages their automated robots will visit. If you don’t have any incoming links, a search engine will assume that it is a page with little or no value and you are not going to rank well anyway .

So, more incoming links = more traffic, and quicker and better search engine rankings. The more incoming links pointing to your website, the more your link popularity increases considering the quantity, relevance and strength of incoming links.

Of course, the more relevant an incoming link, the more credible your website appears.