Posts Tagged ‘SEO Copywriting’

Expert SEO Copywriting Tips

Wednesday, May 25th, 2011

Search Engine Optimization is what puts your website/ product where everybody on the Internet can see it and know about it. It gets you among the top ranks in organic searches (which is not half-bad at all) and attracts relevant eye-balls.

SEO copywriting is one essential element of search engine optimization and one that ensures that no greatness is lost to the explorers of the web world. So what does it (SEO copywriting) involve? Only keywords?

There is something beyond the general rule of thumb about using keywords in SEO writing – the secret ingredient – that actually makes the ‘check out button’ on your website used more often.

The Secret Ingredient – Applying mind & common sense

Any kind of writing even SEO copywriting must never be without its slice of uniqueness and creativity. So while the standard must be followed, the sensational and shock should not be sacrificed. In other words, let the story impulse still be the guiding metaphor. On one hand, the content on the websites must be wisely and strategically infused with keywords that helps a website go up in search engine ranking but on the other it must be interesting enough to make the reader stick to it like a bear does to honey. Search engines love good content but readers love exciting content.

The SEO Aspect

Now we can’t leave behind the SEO out from the SEO copywriter, so here goes. Content with relevant information and keywords, intelligent formatting and zero grammatical errors is what search engines are looking for. Optimized content means content that is not only for the readers but for search engines as well. The keyword density in any copy must neither be too much nor too scanty. Stuffing keywords can get your web page penalized as it may be perceived as spam by the ever-so-vigilant search engine bots.

Need help? Check out ‘the’ 7 SEO Copywriting tips

SEO copywriting should begin and end with one mantra – “Content is King”.

  • Create flawless content – no grammatical errors, spelling errors.
  • Use H1 tag – for your title tags and ALT tags for internal hyperlinks.
  • Keep in mind the keyword density.
  • Bold, italicize and underline content that requires the reader’s notice. Don’t overdo it or for keywords.
  • Use keywords in meta tags and then use the same keywords in the first line and the description tag of the content.
  • Interlinking and hyperlinking is a must.
  • Use Google Adwords Keyword Tool to look for your post related keywords.

Writing for the readers and keeping the search engines happy at the same time can be a task for a copywriter! But with correct measures, a little more confidence and may be coffee, you can get to the treasure at the end of the rainbow and create that elusive top ranking copy.

P.S – Unlike paid/ sponsored listings, SEOed copies can be created for free or for very less money. So don’t let this slip out from your fingers!

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SEO Content Creation: Don’t forget the Users

Thursday, June 11th, 2009

When writing a copy for a website, most content writers emphasize on search engine parameters and conveniently forget the users, who would eventually read the copy, if it ranks well. Moreover, it will not leave your website much credibility and authenticity if you neglect the user or the experience that your copy may provide him or her.

A business is successful only if there is consistency in performance, specifically in terms of conversion rates, which depend on the user. Content creation for websites is a two-fold process, the result of which has to serve SEO as well as the users. In doing so, a copywriter should never forget the human aspect; the users. Users are potential customers that are to be reached through a copy and keywords are only mediators to reach them more effectively.

Communicability equals Usability
Copies created for SEO is usually optimized by infusing relevant keywords in it. However, when a write-up is stuffed with keywords, it loses its essence and meaning which in turn takes a very heavy toll on efficient communication with the user.

More keywords does not necessarily mean higher rankings. The course of business on Internet is determined by many factors of which content creation is one. These factors such as usability, link-ability and content creation are interdependent. One cannot depend on them in isolation.  Keywords provide a necessary channel for communication, which the write-up will induct and consequently will lead to links and conversions. So, do not make the mistake of forsaking content quality for keyword inclusion.

Content that is short, direct, precise and offers readily available information along with judicious  use of keywords, is perfect for both SEO as well as users.

Remember that keyword tools will only make you aware of the general thought process of your prospects. It is up to the content developer to appropriate them in the write-up so that clarity and quality of any write-up is not compromised.

Another significant point to remember is the position of the keywords. Having a keyword in the title and the subheading, gives out a very assuring message to the reader. It also enables your copy to stand out from the barrage of information available online.

The primary goal of SEO content creation is improving SEO results, which can be achieved by accommodating both the SEO and users’ perspective.

A brief but vital overview of the above information is mentioned below:

  • Do not Neglect users and user experience
  • Do not Stuff write-ups with keywords
  • Do not Compromise on the quality of content for keyword inclusion
  • Put the keywords in title and subheadings
  • For improved SEO results, cater to both search engine as well as user specific needs

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