Posts Tagged ‘SEO’

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SEO Content Essentials to get a Higher Ranking in Search Engines

Wednesday, July 6th, 2011

Make your website rank high with a better SEOed copy.

Search engine optimizing a copy (SEO) is one of the many factors that you can improve on in your quest to get a higher ranking in search engines. Every website owner wants his or her website to rank high in search engine results. By using targeted keywords and well optimized content, you can achieve that goal and make your website visible on the first page of search engine’s results. At the end of the day what matters is conversions for the website owner and to make that happen good SEO copies are needed.

5 SEO Essentials that a SEO Content creator shouldn’t live without

Though there are no set guidelines to implement better SEO but the 5 essentials mentioned below would be really helpful:

Title Tags – Title tags are extremely important to get a higher ranking in search engines. Keep your title tag concise and focus only on targeted keywords. This helps you create good content for the title tags. Also if you want to brand your website you can use the website name along with the keywords in the title tags. This makes your company’s name appear several times in the listings of a search engine. However, if the name is too long then you can pass this.

Description tags – The meta description tags will also not show up on the page but will come as small descriptions on the search page. Use the important keywords from the meta tags as these are highlighted in bold when searched for. With your well crafted meta description tags you can influence your buyers and increase the probability of customers clicking on your tag. Call to action must be added in the meta tags.

Headings – Title tags and headings should be synchronized so that the most important keywords are repeated in the beginning itself. Also use H1, H2 and H5 tags for headings and sub headings to highlight the important keywords. Keyword variation leads to uniquely created tags, which helps and works too.

Internal linking – Hyper-linking and internal linking of pages is extremely important. Link important pages to more relevant information related to that topic on some other page. This also helps build the authenticity of the pages in search engines. Though excessive linking is never recommended yet it should not be underused as well.

Usage of keyword – Keyword usage has been a debatable topic for SEO experts and copywriters. How to infuse keywords and in what density is very important to know! Keyword usage should never lead to keyword stuffing in an article. Use keywords at important places like in meta tags and title tags. These should be used in the beginning of the article and sporadically in the entire post. When making meta tags ensure that the keywords are inserted wisely too.

No one wrote the rule book of SEO copywriting as yet and a lot can be added to the above mentioned points to increase your website’s ranking in search engine results. While we analyse more essentials that work up a rocking SEO content strategy you start out with these.

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Content Strategy: How to get it Right

Saturday, May 28th, 2011

What is your content strategy? Do you have one?

Content strategy means jotting down everything about what your copy is, can or will be – before you start creating it. A well documented content strategy works like a shiny but very useful add on to your project reports/ propositions that your clients eagerly await every month.

Having said that, content strategy is more about sharpening your craft as a wirter than adding some bling to a client proposition. With a content strategy in mind, it is hard for anyone to lead astray into irrelevance while creating content for various web pages.

The key elements of any content strategy are:

  • Objective
  • Design
  • Measurement
  • Time-lines, creation
  • Optimization, proof-reading and
  • Presentation

Also, creating a content strategy involves answering three relevant questions:

  • Why to write?
  • What to write? &
  • Who to write it for?

When strategizing content creation for any website, particularly, eCommerce stores, keep the following in mind:

Usability
You write content to enhance the usability of the website. This includes directions, instructions, guidelines and even 404 error pages. Remember those buttons saying ‘Click here to read more’ or a ‘quick four step guide’. Explain how to place your order, or what can a user do if not buy immediately. These will enhance the usability of your website manifold.

Communication
Each word on your website represents you (the brand). Unless you are operating in a monopoly, you very much need to devise a message that your content should carry. Bringing forward the values that you as a business adhere to or offer, is and can be communicated through content.

Search Engines
Your content can make your website search-engine friendly. All the web pages that rank top for certain keywords should be optimized for that keyword. Placing the keywords repeatedly in your content, makes your web pages optimized for search engines which further lends visibility to your website.

Content refers to everything that conveys meaning. Build your content strategy with usability, communication and search engines as key elements and see your website where you want it to be – ranking top, right?

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We are hiring at CueBlocks!

Friday, April 15th, 2011

CueBlocks is looking for new Cuebies :)

We are expanding and are looking for some really talented people to join our growing team!

Here is a list of 9 immediate openings we have at CueBlocks. Interested candidates can send their C.V. along with a cover letter to careers@cueblocks.com

Current Job Openings:

a. PHP Developers: 5 positions
This position is open for passionate coders and PHP Gurus with prior experience in Magento / Zend Framework.
Experience range: 2 year to 5 years.

b. Network Administrator: 1 position
Experience: Minimum 1 year

c. Linux Web Server Administrator: 1 position
Experience: Minimum 2 years

d. SEO Analyst: 1 position
Experience: Minimum 2 years

e. Web Designer: 1 position
Experience: Minimum 2 years

If any of these openings match with your passion, interest or aspiration, get in touch with us, we might just need you. Send across your updated C.V. and cover letter to careers@cueblocks.com

Know more about us. Follow the link to have a look at life at CueBlocks http://bit.ly/dUStLc

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Cue Blocks is hiring!

Friday, July 23rd, 2010

CueBlocks is expanding and we are excited to have new team members join us soon. Currently we have 12 job openings in the following areas:

  • Web Developers: PHP/ MySQL, Magento, Ruby on Rails,  OsCommerce (Open Positions – 4)
  • Iphone/ Android Developers (Open Positions – 2)
  • Copywriters (Open Positions – 2)
  • Social Media Marketers (Open Positions – 2)
  • PPC & Analytics (Open Positions – 2)

For more information about the latest career job openings, visit http://www.cueblocks.com/careers.php

If you are interested to be part of CueBlocks and have a passion for any of the above areas, please send your latest CV and Motivation/Cover letter to careers@cueblocks.com

Please make sure that the email accompanying the CV and cover letter should clearly highlight which position you are interested in applying.

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Long Tail keywords: The Long and Short of It!

Tuesday, September 1st, 2009

In the world of Internet, hits and misses drive business and the long & short of it is decided by  keywords. What SEO does for businesses, long-tail keywords do for conversions.

Long-tail keywords are more specific, catering to definitive searches, as opposed to generic keywords. For example, if you are looking for a track, it’s like mentioning the exact track lyrics rather than browsing the whole oeuvre of an artist by mentioning his name.

Starting with a new business and relying on high-search volume keywords is a risk proposition as reaching a rank amongst top-notch competitors is not an easy task.(Find out more on this here: http://www.seobook.com/why-it-makes-sense-target-longtail-keywords-first). It’s like getting lost in the traffic where zillions are already endeavoring to maintain their hard-earned positions.

Long Tailed Keywords – Far from the Generic Crowd

Long-tail keywords, although get you minimum traffic but certainly assure you a ranking. As mentioned by Chris Anderson, editor-in-chief, Wired magazine, “If the 20th- century entertainment industry was about hits, the 21st will be equally about misses”.

The long-tail keyword Internet marketing strategy is all about those missed misses which aren’t tapped by the established high-ranking websites. Long-tails drive the traffic seeking a definitive search (Read: http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php).


 As Internet specifically denotes abundance, long-tail keywords denote the scarcity that can be maneuvered toward conversions. This is just in accordance with the 80-20 rule (The Pareto Principle, the law of the vital few) which states that, “for many events, roughly 80% of the effects come from 20% of the causes”.

Conclusively, you climb the ladder with misses and chart the success route with less sought-after keywords but definitive conversions.

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Canonicalization – “A basic SEO tenet”

Thursday, June 25th, 2009

(Canoni-cali-zation) – Matt Cutts refers to it as the process of picking the best URL when there are several choices, and it usually refers to home pages.

We come across websites with both www and non www versions of its URLS.

  • www.yourwebsite.com
  • yourwebsite.com/
  • www.yourwebsite.com/index.html
  • yourwebsite.com/home.asp

Most people would consider these the same URL but technically, all of these are different.  Matt, in his post on SEO advice: URL canonicalization, explains that a web server could return completely different content for all the URLs listed above.

If you have duplicate content on multiple webpages of your site, this can cause problems for search engines – specifically in determining which URL should be shown in the  search results. Canonical URL comes to rescue in such a scenario:

•    Canonicalization becomes helpful as it takes the duplicate pages and uses a 301 re-direct to point all versions to a single, “canonical” version of the content or web page.

•    Google recommends that you pick a “canonical URL”as the preferred version of the page. You can indicate your preference to Google in a number of ways. Google recommends them all (if you don’t indicate a canonical URL, Google will identify what it thinks is the best version).

What to do to make sure Google picks up the URL that you want it to pick:

•    You can choose a preferred URL and use it consistently across your entire site. For example, don’t make half of your links go to http://example.com/ and the other half go to http://www.example.com/. Instead, pick the URL you prefer and always use that format for your internal links. If your site has duplicate content on multiple pages, there is a high possibility this could affect your search engine ranking results. For example – the link information could get diluted in a case where few incoming links may point to one version of the URL and few links to another.

•    Matt further adds that if you want your default URL to be http://www.example.com/. You can make your webserver in a way so that if someone requests http://example.com/, it does a 301 (permanent) redirect to http://www.example.com/. Doing this will help Google know which URL you prefer to be canonical. If you have a site that changes often, for example you have dynamic content on site, a blog, etc. then adding a 301 redirect can be very useful.

Using the URL removal tool to remove domain.com –

If you remove one of the www vs. non-www hostnames, you can end up removing your whole domain for six months. You need to do a reinclusion request if URL removal tool removes your entire domain when you actually only wanted to remove the www or non-www version of your domain. A reinclusion request refers to mentioning that you removed your entire domain by accident using the URL removal tool and that you’d like it reincluded.

For more information on 301 re-directs see http://www.mattcutts.com/blog/seo-advice-URL-canonicalization/

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Bring on the Bing!!

Friday, June 19th, 2009

Microsoft Bing – The decision Engine

Bing is a greatly packaged replacement for the Live Search! It has a fancy and (indeed) a searcher friendly interface. The Bing team says that it lets you overcome information overload and helps you make decision faster and easier. Bing’s new features help the searcher save time and make an informed decision.

Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site owners, but also touches on search engine optimization. Numerous researches carried out on how searchers read and use the search engine result pages have demonstrated a constant pattern.

The pattern has been defined as the “Golden Triangle pattern”. The Golden triangle pattern suggest that in a SERP containing a single threaded results for a query, the searchers generally scan the length of the first result and then they scan lesser amount of information for the second result and follow this ever decreasing pattern for seeking information until they mostly stop at the result # 5.

Studies also suggest that over 50% the searchers refine their search query by going back to the SERP, from a non-helpful SE result. In most cases they opt abandoning the result altogether!
The Bing interface design comes to the rescue! With categorized result pages and organized explore pane – quick tabs, related searches, search history contents of the explore pane, make it highly dynamic.

Result Type Improvements - Bing brings to you the standard “blue ink” exposing deep links within a website. When possible Bing also represents related information about the result such as, with books or movies, user ratings and links to reviews directly in the caption.

Best Match – top ranking result for any query is listed under the best match result.  A searcher can easily find related information in forms of deep links without having to go to the website and look for the information that he requires.

Instant Answers – These now offer more comprehensive information and richer results than the traditional result.

Caption improvements in Bing:

Document Preview – Document preview allows searchers to instantly preview the content from the deep link without having to go to the website.  All the searchers need to do is move the mouse pointer over the caption and they can preview a sample of the actual content on the page of the website instantly and make an informed decision about visiting the website or otherwise.

They say this helps increase qualified traffic, but some webmasters might  not want to expose the content present on the page and would like to have the visitors visit their site and get all the information that they are looking for. For them, Microsoft provides a way to opt-out of the feature.

Just add the following to the <head> section of each page:
<meta name=“msnbot”, content=“nopreview”>

Or generically for all robots:

<meta name=“robots”, content=“nopreview”>

If you don’t want this feature used on any page of the site, it might be easier to return the directive in the server HTTP header as follows:
x-robots-tag: nopreview

Flash Extraction – Microsoft says that Flash-based sites are responsible for 21% of all empty descriptions in their index. They say that Bing has implemented new technologies that can perform “limited data extraction” and has now been able to generate descriptions for one-third of those formerly empty tagged, flash based websites. Skip Flash introduction link in result feature on applicable flash based websites help the searcher get right to the content of the website.

Local Listings – It is the new Bing feature for local business searches.

With all these features that Bing offers its searchers, they say that a well done SEO expands opportunities with Bing!!

Download Bing–New Features For Webmasters.pdf and read more if you wanna Bing!

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