Thinking of beginning an SEO campaign for improved web presence?
For the past few months, Google has been working on updating its Panda and Penguin algorithm. The main goal behind the implementation of these algorithms is to improve the overall quality of web pages and present more filtered search results to the users.
With the improvements in the SEO, only the fittest will survive which means the websites with only high quality content will rank higher on the search engines. The Google Penguin updates have caused serious damages to thousands of the websites but it has surely proven rewarding for the users as there has been a considerable cut down in webspam.
Has your site been hit by Google’s Panda or Penguin updates?
If your website has also taken a toll since these Google gradations of algorithms, then an SEO website analysis should be the first step taken to get things in order.
The first step when planning an SEO strategy is creating. For a successful SEO plan, it is important that you understand the user’s experience on your website. By working on the problematic areas, you can make the required modifications and help your website to rank higher in search engines.
Some of the significant benefits of Website Analysis are :
1. Identifying Internal Problematic Areas of a Website
By going for a website analysis you can workout on all the structural elements of a website that are crucial for SEO. The analysis of the website includes:
- Checking of internal and external links and anchors.
- To ensure metadata is placed in the right place.
- It checks how deep your pages are and how much time these pages take for loading.
- To check whether breadcrumb consists of text links (keywords)
- To check the accessibility of your website to Search Engine Crawlers.
2. Keyword Analysis
The website analysis report also covers the keyword research and recommendations based upon the keywords used by your site earlier. Keyword Analysis seeks to find out more ideal keywords to target for improved SEO rankings. Keyword Analysis includes checking the keyword density, keyword prominence, keyword frequency and keyword proximity.
3. Identifying On Page Issues
With search engines becoming smarter and intelligent, getting a higher ranking in search engines hasn’t been an easy task for everyone. Along with good content there are many factors that play a crucial part in letting you have a leg over your competitors. On-page optimization is one of the most important steps that you can implement for improved results. Some of the significant On-Page optimization techniques include -
The title tag of a website is the most important website optimization element. A well optimized title tag grasps immediate attention of search engines as it is the first thing that is shown and indexed by them. A title should be short, crisp, but descriptive so that users can get to know about you and your business. Your title tag needs to be appealing so that it can rank above thousands of other competitive websites similar to yours.
Meta Tags Optimization
Meta tags description of your website should contain a brief description of the services that your business specializes in. Well optimized meta tags act as a selling snippet. If the user finds your meta tags appealing, he is more likely to click on the meta description and visit your website to know about your business services.
HTML tags are used to highlight the important content of your website. There are different types of tags that allow to hold the attention of your customers which include the header tags (h1) (h2) (h3), Bold, Italic, etc. Header 1 tags are given high importance by search engines so it contains the most important content of your page. Header 2 and 3 tags can be used to define the other important sections of your website like Page/Post titles. Usage of HTML tags is a very good practice as it makes your content easily readable for the customers.
Web spiders can only crawl through content and not images so it is important that you use some special tags for images to make them meaningful. The major image optimization elements includes: Alt Text, Image Title, File Name and Image Linking.
Audit for complete website includes analyzing the complete back links to check for over optimization penalty (or the penalty of Google Penguin update). The unnatural linking or paid linking is the root cause of penalization so it is important that you foremostly clean out all the spammy links. You should only aim for the links which are credible and high-quality to show search engines that your website has relevant content.
The On-Page optimization report also covers areas like Soft 404 Errors, 302 redirects instead of 301 redirects and broken links.
There can be a majority of good points about your website like design, color or menu systems; retain the current assets of the website and rectify the issues which are being a hindrance in your website’s success.
Website Analysis is a great way to evaluate how much your website adheres to the current algorithm of Google. By making necessary modifications to your SEO campaign you can drive more traffic to your website and rank higher on Search Engines.
Get in touch with CueBlocks.com to know more and get a website audit done.