Link Building FAQs »

• What is Link Building?
• What is the difference between a reciprocal link and an inbound link?
• How do you create reciprocal links?
• How do you create inbound links?

A link or a hyperlink is a one way clickable text string or a graphic that on clicking takes the user to a different page or a section on a same page.

The process of creating hyperlinks for a website from other web properties is called link building.

The number of incoming links recognized by different search engines for a website is called Link Popularity

When two websites exchange links with each other, the process is called reciprocal linking or link exchange or reciprocal link building. In such cases, usually, the link from a webpage A to a webpage B is reciprocated with a link from the webpage B to the webpage A.

The process of acquiring only incoming hyperlinks for a webpage from other web properties is called incoming link building or inbound linking. In such cases a link from a webpage A to a webpage B is not reciprocated with a link back from B to A.

Creating reciprocal links is a simple process. Once the partner sites are identified, an email is sent to them requesting an exchange of links. The key in creating reciprocal link building is having good, quality and industry relevant websites as link partners.

However, the benefits of reciprocal linking are limiting as compared to one-ways links or even three-way links because of its obvious nature (artificial inflation of links for the purpose of increasing search engine rankings).

Usually, companies use the three-way linking process, where they request links for their client’s webpage from different website owners in return for a link from one of the company’ own online properties.