PCC FAQs »

• What Search Engines will my PPC ads appear on?
• What ad position will my PPC ads appear on?
• How many ads would you be creating for my PPC campaign?
• I am not able to decide between SEO and PPC. Which one of these should I choose and why?
• How long do PPC search engines take to calibrate rankings?
• How many keywords would you research on?

We recommend the use of the top three search engines and their partner network for your campaign namely:

• Google Adwords and its partner network of AOL, AskJeeves, Earthlink, CompuServe, NY Times.com, CNET, and Netscape
• Overture and its partner Yahoo!, MSN, AltaVista, Infospace network (Dogpile, Excite, etc.), and Metacrawler.
• FindWhat and its partner network of Search.com, Excite.com, Webcrawler, Metacrawler, and Dogpile

For the majority of pay per click search engines, the highest bid wins the top spot, the next highest, the second spot, and so on. So basically you can make your ad appear on any desired rank if you are willing to match the bid.

It is important to note that sometimes position 7 can be better than position 4. In Yahoo! for example, PPC ads with position 4 to 6 appear at the bottom of page 1 while the PPC ad with position 7 appears at the top of second SERP.

However, our experience shows that having the highest rank does not necessarily guarantee a higher click through rate (CTR). A lot of times ads appearing on rank 3 have a higher CTR. This is the reason why we have a module for testing how different ads perform at different ranks for a particular ad campaign. If the ads have a higher click through rate at rank 3 rather than rank 1 it not only saves a lot of cost but also increases the traffic flow to the website.

We would be first breaking down all the selected keywords into smaller groups, clubbing the similar meaning keywords. We would then be creating a combination of ads for testing for these different keyword groups. We would also be creating a maximum of 50 ads for your site. If you would like us to create more ad copies, we would do so at an additional cost of $15 per ad copy.

SEO and PPC have their own advantages and features. In our experience, use of both of these in synergy works very well for any business which wants to generate traffic through search engines. Which one of these should be the primary source of traffic generation would depend on your business objectives, services or products that you are selling and competition from similar sites on popular search engines. Request our free Online Marketing Plan service to allow us to suggest you the best combination of services that you need to go for in order to achieve you online business objectives.

The ranking are caliberated almost instantly based on the bid rates and other metrics like click through rates by all the popular PPC search engines. Some search engines take a maximum of one day to approve the ad copy and then reflect PPC rankings.

There is no limit to the number of keywords that we research into. We will dig up as many keyword combinations as possible for your site and analyze the same to give you the best combination of highly relevant, inexpensive and a host of keywords unexplored by your competitors.