PPC Program »

CueBlocks PPC Program is designed to maximize your ROI from three broad metrics namely,

• Relevancy of searcher
• Ad attractiveness and
• Landing page relevance and ease of buying for the visitor.

PPC campaign evaluation and testing for a unique domain.

7 weeks

CueBlocks PPC process is divided into three phases of Evaluation & Planning, Execution and Testing.

Evaluation Phase: 7 Days

Process	Deliverables	Timelines
Objective Setting	Consultation	Day 1
Objective Based Customer Segmentation	Report	Day 2
Keyword Research	Report	Day 4
Bid Rate Analysis	Report	Day 5
Profit Margins and Maximum Bid Rate Analysis	Report	Day 7

Execution Phase: 12 Days

Process	Deliverables	Timelines
Final keywords recommendation	Report	Day 8
Ad copy creation	Report	Day 12
Landing page identification	Report	Day 14
Landing page tweaking	Consultation	Day 16
PPC Campaign setup	Email	Day 18

Testing Phase: 28 Days

Process	Deliverables	Timelines
Click though Rate/Ad Rank	Excel Sheet	Day 25
Click Through Rate/Ad Copy and Keywords	Excel Sheet	Day 32
Conversion Rate/Keywords and Ad Copy	Excel Sheet	Day 39
Conversion Rate/Landing Pages	Excel Sheet	Day 46

Monitoring: Ongoing process

Process	Deliverables	Timelines
Current Campaign maintenance, testing and modification	Report	Weekly