Explore PPC
PPC Program
CueBlocks PPC Program is designed to maximize your ROI from three broad metrics namely,
- Relevancy of searcher
- Ad attractiveness and
- Landing page relevance and ease of buying for the visitor.
PPC Program Specifications
PPC campaign evaluation and testing for a unique domain.
Duration
7 weeks
PPC Program Process
CueBlocks PPC process is divided into three phases of Evaluation & Planning, Execution and Testing.
Evaluation Phase: 7 Days
| Process | Deliverables | Timelines |
|---|---|---|
| Objective Setting | Consultation | Day 1 |
| Objective Based Customer Segmentation | Report | Day 2 |
| Keyword Research | Report | Day 4 |
| Bid Rate Analysis | Report | Day 5 |
| Profit Margins and Maximum Bid Rate Analysis | Report | Day 7 |
Execution Phase: 12 Days
| Process | Deliverables | Timelines |
|---|---|---|
| Final keywords recommendation | Report | Day 8 |
| Ad copy creation | Report | Day 12 |
| Landing page identification | Report | Day 14 |
| Landing page tweaking | Consultation | Day 16 |
| PPC Campaign setup | Day 18 |
Testing Phase: 28 Days
| Process | Deliverables | Timelines |
|---|---|---|
| Click though Rate/Ad Rank | Excel Sheet | Day 25 |
| Click Through Rate/Ad Copy and Keywords | Excel Sheet | Day 32 |
| Conversion Rate/Keywords and Ad Copy | Excel Sheet | Day 39 |
| Conversion Rate/Landing Pages | Excel Sheet | Day 46 |
Monitoring: Ongoing process
| Process | Deliverables | Timelines |
|---|---|---|
| Current Campaign maintenance, testing and modification | Report | Weekly |
