PPC Program »
CueBlocks
PPC Program is designed to maximize your
ROI from three broad metrics namely,
- Relevancy of searcher
- Ad attractiveness and
- Landing page relevance and ease of buying for the visitor.
PPC Program Specifications »
PPC campaign evaluation and testing for a unique domain.
Duration »
7 weeks
PPC Program Process »
CueBlocks PPC process is divided into three phases of
Evaluation &
Planning,
Execution and
Testing.
Evaluation Phase: 7 Days
| Process |
Deliverables |
Timelines |
| Objective Setting |
Consultation |
Day 1 |
| Objective Based Customer Segmentation |
Report |
Day 2 |
| Keyword Research |
Report |
Day 4 |
| Bid Rate Analysis |
Report |
Day 5 |
| Profit Margins and Maximum Bid Rate Analysis |
Report |
Day 7 |
Execution Phase: 12 Days
| Process |
Deliverables |
Timelines |
| Final keywords recommendation |
Report |
Day 8 |
| Ad copy creation |
Report |
Day 12 |
| Landing page identification |
Report |
Day 14 |
| Landing page tweaking |
Consultation |
Day 16 |
| PPC Campaign setup |
Email |
Day 18 |
Testing Phase: 28 Days
| Process |
Deliverables |
Timelines |
| Click though Rate/Ad Rank |
Excel Sheet |
Day 25 |
| Click Through Rate/Ad Copy and Keywords |
Excel Sheet |
Day 32 |
| Conversion Rate/Keywords and Ad Copy |
Excel Sheet |
Day 39 |
| Conversion Rate/Landing Pages |
Excel Sheet |
Day 46 |
Monitoring: Ongoing process
| Process |
Deliverables |
Timelines |
| Current Campaign maintenance, testing and modification |
Report |
Weekly |
Last updated: 22nd August, 2005