RSS Feeds (RSS)

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RSS stands for Really Simple Syndication (also RDF Site Summary or Rich Site Summary).

RSS feeds and Atom feeds are webfeeds used to provide latest information to the right audience or syndicate content on the web. Webfeeds give exposure to the website through content aggregation and syndication.

Webfeeds allows web users to select the content they want to view. A web user can use feed readers to access information on the web they like and get latest updates delivered to them. With RSS Feeds, you can syndicate your website content and announce your website’s latest information to your customers before they even visit your website! image

RSS Feeds advantages

• Keep in touch with your customers
• Improved conversion rates
• Increased revisits
• Instant distribution of latest website updates to the target audience
• Syndication of Content
• Improved quality of website traffic

How does RSS fit in the overall marketing plan?

Internet is moving towards a more user-friendly environment. The information provided to the users would be customized according to their needs and interests. In an environment like that, its imperative for online businesses to take advantage and reach out to their target audience instead of waiting to be found.

Webfeeds provide this opportunity.