Quotes on RSS »

Still considering whether to get on the RSS bandwagon?

Most of the companies are slowly but surely waking up to the potential of RSS in improving their online presence and marketing. Whether you own an e-commerce website, realtor, technology company, information site, non-profit organization, service company etc. RSS has a very important role to play in improving your communication and site traffic.

RSS is an emerging technology which opens up a plethora of opportunities to communicate, service clients/stake holders, pull more traffic to your website and reduce dependency on search engine rankings or PPC. Read some of the quotes by renowned companies and people on the impact of RSS.

“If you do a marketing site and you don't have an RSS feed today you should be fired.”
Robert Scoble evangelist and blogger, Microsoft

“Sending marketing messages and newsletters via email has become a fool's errand; the obvious work-around is RSS. I'd much prefer to get public relations materials this way.”
Dan Gillmor, Computerworld

“The day will come when the online location of a company's RSS feed will be just as much of a PR pro's email signature file as his or her email address, home page and phone number.”
PR Guru Phil Gomes

“RSS: why it's important. Finding it hard to stay abreast of the latest news and conversations on the Web?”
CNet

“Whether or not to use RSS on your site should no longer be an option. I believe it has become a necessity if you wish to compete with others in your industry.”
Paul Scrivens, Founder of Forever Geek

“In just the last few months RSS has taken aim at mainstream use and is beginning to hit its target. Yahoo! now makes these feeds available for easy integration in its My Yahoo! pages. Mozilla's very popular Firefox browser has a convenient RSS reader built in. And the number of feeds and users has risen exponentially.”
Econtent Magazine

“When I saw traffic to our main news RSS feed approach the popularity of our Web-based home page that was a big wake-up call for me. I realized there is no stopping RSS and we had to get ahead of it.”
Matt McAllister, VP and general manager of InfoWorld.com

“RSS feeds offer info warriors a way to take the pulse of hundreds of sites.”
Online Journalism Review (0JR)

“PR folks - let me know if you're developing technology-focused RSS feeds. It's time to leave the email pitching mess behind.”
Mark Jones, InfoWorld

“RSS is going mainstream. This isn't a question of if, but when, your target audience demands, ‘Feed me!’”
ClickZ.com

“Press Releases by RSS? Why not? I could choose which ones to receive, and to read, a hell of a lot more easily.”
Charles Arthur, Independent

“Getting away from the drawbacks of e-mail - that it's too imposing - and yet the drawbacks of the Web site - that you don't know if there's something new and interesting there - [RSS] is about solving that.”
Bill Gates, CEO Microsoft

“The best PR people have their heads to the ground in many ways, and RSS is a great way to monitor what's being said in the news ... it automates the ability to stay on top of what journalists are writing.”
Steve Rubel, VP of client services at CooperKatz

“If [public-relations people] would start creating RSS feeds of releases, journalists and the public at large could see the material they want, and the PR industry would be able to stop blasting huge amounts of e-mail.”
Technology journalist Dan Gillmor

RSS “brings websites to the user, who would otherwise have to chase the website.”
Keith O'Brien, PR Week

“I've been looking at the future of information, and part of it is spelled R-S-S.”
Noted technology journalist Dan Gillmor

“If PR companies were to develop RSS feeds, they would stand out from the crowd, if for no other reason than email inboxes of journalists are increasingly difficult places to navigate for relevant information.”
Ralph Averbuch, Director of ElectricNews.net

“I wish public-relations people would get with the program. If they only start creating RSS feeds of releases, journalists and the public at large could see the material they want, and the PR industry would be able to stop blasting huge amounts of email to people whose inboxes are already over-cluttered.”
Dan Gillmor, SiliconValley.com