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User Experience Improvement (UEI) Program evaluates a website´s usability and accessibility keeping in view the end objective of making the website user´s visit worthwhile; resulting in an increased conversion rate and lower customer acquisition cost
UEI Program Specifications »
Evaluating a website´s usability and accessibility, suggesting changes and amendments that would result in improved site user experience, in turn improving the website conversion rate.
Duration »
6 weeks
UEI Process »
| Process | Deliverables | Timelines |
|---|---|---|
| User Profiling (Understanding your target audience, their search pattern and requirements) | Report | Day 5 |
| Website evaluation (Evaluating website components such as site design, information architecture, content, consistency and call for action) | Report | Day 12 |
| Site Usability Analysis (Testing browser compatibility, evaluating website statistics for exit and entry pages, addressing broken links, errors etc) | Report | Day 18 |
| Site Accessibility Testing (testing if website is accessible to all, regardless of disabilities) | Report | Day 22 |
| Competition Analysis (Comparative study of competitors and filing a gap analysis report) | Report | Day 27 |
| Web analytics (Study site stats, trends, user wire frame etc to evaluate the inputs of various marketing vehicles that you utilize) | Report (for feedback) | Day 35 |
We would be providing you a detailed report based on these studies and recommend amendments to your marketing plan and course of action that would improve user experience and maximize your ROI.
Last updated: 22nd August, 2005
