Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
All Posts
Conversion Rate Optimization
Copywriting
CueBlocks
CueBlocks Case Studies
Culture
Events
Google
Google Analytics
Google Search Console
Industry
Magento
Marketing
Mobile
Online Marketing
Pay Per Click
Recommended
SEO
Shopify
Social Media Marketing
Staff Favourites
Sustainable Marketing
Technical SEO
Technology
Usability and Accessibility
UX Design
Video
Web Development

Long Tail keywords: The Long and Short of It!

In the world of Internet, hits and misses drive business and the long & short of it is decided by  keywords. What SEO does for businesses, long-tail keywords do for conversions.

Long-tail keywords are more specific, catering to definitive searches, as opposed to generic keywords. For example, if you are looking for a track, it’s like mentioning the exact track lyrics rather than browsing the whole oeuvre of an artist by mentioning his name.

Starting with a new business and relying on high-search volume keywords is a risk proposition as reaching a rank amongst top-notch competitors is not an easy task.(Find out more on this here: http://www.seobook.com/why-it-makes-sense-target-longtail-keywords-first). It’s like getting lost in the traffic where zillions are already endeavoring to maintain their hard-earned positions.

Long Tailed Keywords – Far from the Generic Crowd

Long-tail keywords, although get you minimum traffic but certainly assure you a ranking. As mentioned by Chris Anderson, editor-in-chief, Wired magazine, “If the 20th- century entertainment industry was about hits, the 21st will be equally about misses”.

The long-tail keyword Internet marketing strategy is all about those missed misses which aren’t tapped by the established high-ranking websites. Long-tails drive the traffic seeking a definitive search (Read: http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php).


As Internet specifically denotes abundance, long-tail keywords denote the scarcity that can be maneuvered toward conversions. This is just in accordance with the 80-20 rule (The Pareto Principle, the law of the vital few) which states that, “for many events, roughly 80% of the effects come from 20% of the causes”.

Conclusively, you climb the ladder with misses and chart the success route with less sought-after keywords but definitive conversions.

I am a writer, reader, and a part time adventure and travel enthusiast. The other three things that vie for my mind share are dark chocolate, coffee, and photography. I am highly motivated by user perspectives and addressing the common human experience when I write.

MORE POSTS

GET OUR NEWSLETTER