I came across this interesting piece on Business Week on how Boeing evolved their strategy on Blogging, beginning with a rocky start but later becoming a success. Some good insights on how a big company steered it’s corporate blogging strategy.
Boeing’s Blogs:
>> Randy’s Journal
>> Flight Test Journal
– While trying to find out the number of Fortune 500 companies out there which have a corporate blog, I found this wiki which has a list of the Fortune 500 blogs.
Another good resource which has this list is Fortune500blogs
2006 should see a lot of these names joining the Blogosphere.
Committing to green claims as a business is a huge promise to deliver on. For ecommerce stores, Shopify is leading …
Continue reading “Evaluating the Carbon Emissions of Shopify Themes”
Introduction Dark mode, a feature that lets users switch the color scheme of an app or website to darker colors, …
Continue reading “Dark Mode: Accessibility vs Sustainable Web Design”
Given the major issues that our world is currently facing, such as pollution and climate change, sustainability becomes an inevitable …
For an eCommerce brand committed to good, success goes beyond creating excellent products; it extends to effectively communicating your values …
Continue reading “Show, Don’t Tell: Demonstrating Transparency in Your eCommerce Store”
In today’s market, sustainability has evolved from a passing trend to a pivotal consideration for both consumers and businesses. Globally, …
Continue reading “How to Market Sustainable Products Effectively”
Today, businesses place high importance on sustainability and ethical practices. For B2B and e-commerce leaders, being a certified B Corp. …
Continue reading “Decoding B Corp Marketing Challenges: Strategies for Success”