Web copywriting is smart writing. You need to be a smart writer to create a niche for yourself among the sea of content/ copy writers available on the Internet. Correct placement of the ‘keyword’ along with sensible language and ideas help you create a high ranking copy. However, that does not mean that one relies on the ‘keyword’ to carry the weight of the whole copy.
There are other factors that prevent the copy from caving in and letting the keyword be natural in its appearance, such as:
Concision & Clarity – A copy must be concise and clear. You just cannot afford to be inconclusive in your sentences. A reader has to be very sure of what he is reading the entire time. The reader’s focus and a copywriter’s aim should never part ways.
Crispness – What is the fun of reading a post unless it hasn’t got something that can stick the reader to it! Crisp sentences add readability factor to a post.
Brevity – A few words say quite a lot, so don’t go overboard with your ideas. Create an impact on the reader in few well placed words (including the keyword, for sure), instead of never-ending babble.
Focus – Though it is most likely to happen, but a writer should never lose focus from the keyword and the purpose of the article. Humor can be a part of the article but don’t make it sound really casual and general. Rather focus on what is relevant and then make a point or introduce your funny metaphor.
Humor – Add fun to your copy. Who would like to read something that starts with logics and ends with conclusions. Make your copy interesting and flowing. A reader should not feel that it’s too long or boring. Add real life experiences and humor elements to the copy so that the reader can relate to it.
Presentation – The presentation of the copy should be clean. Formatting is the key here. The article should also be well divided into paragraphs and each division should make relevance.
Perspective – While writing a copy, always keep two perspectives in mind. Never forget to think like a reader. That will get your copy a lot of readers.
Copywriting for the web is interesting and involves a lot of creativity. A good copywriter puts in a lot of efforts to create a fresh and innovative piece of writing each time he/she comes out with a post but is vulnerable too and may be lead astray by imagination, that’s where editing comes in.
So go on write that story lurking in your mind or post the blog you’re scared to share, because if it’s written and edited well there will be takers for it.