A recent Copyblogger post entitled ‘Do You Know When to Shut Up?‘ got me thinking. Do we copywriters know when to stop so as to put our points across effectively, and still not insult the reader’s intelligence? Maybe, maybe not. We all tend to drift when writing. Right now I’m reminded of little Nemo, who drifted too far into the ocean, and subsequently got into trouble. So unless you want to get in trouble with the readers by drifting too far, it is always good to know, to put it in Copyblogger’s words, when to shut up!
Writing a copy is like writing a story. Only interesting stories are read cover to cover and only interesting web copies are read first sentence to last sentence. Your copy needs to have a gripping build up, an interesting middle and a jolting end, but all this has to be done in some very limited words. Therefore I repeat myself, you have to know when to stop! Keep your write ups short, sweet, simple, crisp and open to possible interpretations.
The most important thing to remember here is that when you write too much, you are basically assuming that your readers NEED all the explanation; which is basically insulting their intelligence. No one likes that! Now this doesn’t mean that you start using really big words and very complex sentences. No one has the time and no one wants to read confusing stuff anyways.
The KISS mantra
Always follow KISS and Keep It Simple and Sweet. I would like to add another ‘S’ here. Keep It Simple, Sweet and Short and know when to stop. How much is too much? No one can really say. Just make sure that the words are simple, sentences are short, paragraphs are concise and you are using minimal words to put your points across (unless otherwise required).
Did I just go too far? 😀
If a site has existed for a couple of years, there’s a good chance that you will find redirect chains …
Continue reading “How to find redirect chains using Screaming Frog”
Every e-commerce owner is turning to Google Shopping to spread the word about their products and services. Google offers these …
Here at CueBlocks, we know 2020 has been an uphill battle for most companies. We’ve worked hard this year to …
Continue reading “CueBlocks Proud to be Listed as a Top Firm on the Clutch 1000!”
One little glitch like a blurred product image or navigation error in a newsletter campaign or excessive view of popup …
Continue reading “Importance Of Quality Assurance In E-commerce”
A presentation on How to make your website search engine friendly by our Co-Founder – Avneet. She presented the topic …
Continue reading “Search Engine Friendly Sites – CueBlocks at BrnoExpatCenter 2020”
Hello! To our CueBlocks Family (from the other side). As you all must know by now, the world is rattled …