Search Engine Optimization is what puts your website/ product where everybody on the Internet can see it and know about it. It gets you among the top ranks in organic searches (which is not half-bad at all) and attracts relevant eye-balls.
SEO copywriting is one essential element of search engine optimization and one that ensures that no greatness is lost to the explorers of the web world. So what does it (SEO copywriting) involve? Only keywords?
There is something beyond the general rule of thumb about using keywords in SEO writing – the secret ingredient – that actually makes the ‘check out button’ on your website used more often.
The Secret Ingredient – Applying mind & common sense
Any kind of writing even SEO copywriting must never be without its slice of uniqueness and creativity. So while the standard must be followed, the sensational and shock should not be sacrificed. In other words, let the story impulse still be the guiding metaphor. On one hand, the content on the websites must be wisely and strategically infused with keywords that helps a website go up in search engine ranking but on the other it must be interesting enough to make the reader stick to it like a bear does to honey. Search engines love good content but readers love exciting content.
The SEO Aspect
Now we can’t leave behind the SEO out from the SEO copywriter, so here goes. Content with relevant information and keywords, intelligent formatting and zero grammatical errors is what search engines are looking for. Optimized content means content that is not only for the readers but for search engines as well. The keyword density in any copy must neither be too much nor too scanty. Stuffing keywords can get your web page penalized as it may be perceived as spam by the ever-so-vigilant search engine bots.
Need help? Check out ‘the’ 7 SEO Copywriting tips
SEO copywriting should begin and end with one mantra – “Content is King”.
- Create flawless content – no grammatical errors, spelling errors.
- Use H1 tag – for your title tags and ALT tags for internal hyperlinks.
- Keep in mind the keyword density.
- Bold, italicize and underline content that requires the reader’s notice. Don’t overdo it or for keywords.
- Use keywords in meta tags and then use the same keywords in the first line and the description tag of the content.
- Interlinking and hyperlinking is a must.
- Use Google Adwords Keyword Tool to look for your post related keywords.
Writing for the readers and keeping the search engines happy at the same time can be a task for a copywriter! But with correct measures, a little more confidence and may be coffee, you can get to the treasure at the end of the rainbow and create that elusive top ranking copy.
P.S – Unlike paid/ sponsored listings, SEOed copies can be created for free or for very less money. So don’t let this slip out from your fingers!