How to Write a Headline That 'Clicks'

A headline can be easily compared to the title of a book that inspires readers to pick it up or a movie title that gets people in the theater. And in a blog post, it determines whether or not your words will see the light of someone’s screen. A good headline decides whether or not your blog is going to be read. So if you’re struggling to get readers then may be you should re-look at your headlines and see if they are ‘clicking’ enough.

Effective writing commands push. This means that every word on your blog is pushing the reader to the next one. But a good headline pushes the reader to the blog post itself. Want to know how can you make your headline pushy enough? Read on.

What works:

1. Meet a need

Titles that answer a need, work really well. A great percentage of readers look for information online and only a minority is looking for abstract write-ups. Therefore to answer a need in the title itself will win you readers for your blog.

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2. Ask a question

A question can tickle a reader’s mind. A blog with a question as a title compels readers to think for an answer or to find out one. Such blog titles also generate more comments and replies.

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3. Use words like ‘You’ and ‘Your’

Blog titles with ‘you’ and ‘your’ are personalized titles. These titles when backed by personal writing, creates a very strong impact on the readers. Using words like ‘you’ and ‘your’ brings readers closer to your words.

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4. Keywords

Keywords are important because they attract relevant readers to your post. For a reader looking for something specific, having keywords in the title can be a direct hit. Keywords elongate the life of your post in search engines too.

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5. Generate response

Another way to generate response is to use powerful words like ‘free’, ‘easy’, ‘secret’, etc. These words play on the curiosity in the readers mind. For example ‘free’ gives an idea that you don’t have to shell out anything from your pocket, which is quite a reason for someone to read your blog.

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All the above mentioned techniques can’t be used all at once. Our advice – spare a few extra moments on writing headline. Come up with a title that sums up your blog beautifully. And don’t forget the rule of thumb – keep it simple, straight and rocking!