How do you measure SEM Success?
Search Engine Rankings or Website Traffic? Remember those days when you found companies giving “SEO Guarantees”? Top 5 rankings across top 10 keywords for $$$… you may just find a few now as well. If you have ever come across a guarantee that promised xxx figure for search engine traffic through rankings, please send me the link!
While search engine rankings may seem important, and I am not saying they are not, what matters more is how much traffic you are getting. Of course, you’re not going to see traffic if you’re not ranking well.
But, its not necessary that you see good traffic on your website if you are ranking well for a few keywords.
Keyword popularity is the key factor here. The end objective of an online marketing plan should not be to rank well on Google or Yahoo or MSN. The objective should be to bring as many qualified visitors to the website as possible. Good search engine rankings should be one of the means of bringing the traffic, not the end objective.
-
Meet Pancham, Co-Founder CueBlocks!
by Nandita
Here’s Pancham (Co-Founder, CueBlocks). The most even-tempered CueBie, Pancham is a total health nerd. You can always strike a conversation …
-
Meet Anil, Our UI Developer!
by Nandita
Here is Anil (UI Developer). The calmest CueBie, he’s also the most discreet ( 😛 ). When not on his …
-
Meet Gopal, Our Web Developer!
by Nandita
Here’s Gopal (Web Developer). A tranquil personality, Gopal is a voracious reader and keeps his physical and mental health in …
-
Meet Manik, Our Front-End Developer!
by Nandita
Always scholarly looking, here’s Manik (Front-End Developer). He, not surprisingly, indulges in chess in his free time (cough, Geek-Peak, …
-
We’re Hiring!
by Nandita
CueBlocks is hiring! We are an eCommerce Design, Build & Marketing Agency. And we’re looking for talented individuals with skill …
-
Dusting Away The Monday Blues!
by Nandita
Here to brighten up your Monday is a throwback picture of Vivek (PPC Specialist) and Chatur (Head of Everything, CueBlocks). …