• 40-Point Checklist for a successful HTTP to HTTPS

    Google recognized ‘HTTPS’  as an important ranking signal on August 6, 2014. Since then, many webmasters are shifting from HTTP to HTTPS version of their website; and this exodus seems to be heading in the right direction with Ecommerce websites leading from the front. As e-retailers cannot do without a secured encryption, HTTPS versions become the obvious option.

    After you have decided to make the switch; do read this checklist that enables you to proceed with the HTTPS upgrade cautiously. In this article, we have compiled a list of pointers that you can keep in mind while upgrading your website to the HTTPS version.

    Please note: Not all the points mentioned below are applicable to non-eCommerce websites but all points on HTTP to HTTPS update are relevant for Magento based eCommerce stores.

    Http to Https SEO Checklist

    Want a PDF of this infographic? Download it from here

    1. Verify HTTPS version:

      Firstly, you need to verify the website’s Https version in Google and Bing Webmaster tools. Verify and confirm whether the version to be updated is www or non-www. The www version is, of course, the preferred one and the update will be made to this.

    2. 301 Redirect:

      Implement the SEO friendly “301 Redirect”. Always use permanent redirect on the non-preferred version and direct it to the verified HTTPS version. It is recommended that before the 301 redirects are applied, you have a list of all the areas where redirects are to be made and organize all the data which will have 301 redirects implemented. These may include a total number of links, index stats and sitemap stats, sitelinks and PPC landing pages.

    3. Update Links to HTTPS:

      Once the website is upgraded to the HTTPS version, you need to update all the main internal such as home page, CMS pages, PDFs, URLs in Videos and also links on all external online properties. Do not forget to update the URLs/ internal links in your newsletters. This will ensure that we are sending unique SEO page signals to search engines.

    4. Update Links on Social Media:

      The external links on social profiles, at least the main and popular ones, should have the HTTPS version of URLs.

    5. New Sitemap:

      Configure a new sitemap with the HTTPS URLs of the website and submit it in both Google and Bing webmasters.

    6. Robots.txt:

      Update the existing Robots.txt file of the website and update the new sitemap, configured for the  HTTPS version of the website.

    7. Check Robots.txt:

      Once the Robots.txt file is updated, you should double check it to ensure that it should not block any pages like CMS, Product page or any other. This needs to be done, especially, if you have introduced new pages or sections while upgrading from HTTP to the HTTPS version.

    8. Configure Canonical Tags:

      Configure canonical tags and make them point to the HTTPS version. The canonical tag should be implemented on the same pages but this time they should point to the HTTPS versions. Please note that Magento may do this on its own but webmasters will still need to ensure that the implementation was correctly executed.

    9. PPC/CSE:

      Update PPC / CSE landing pages with the HTTPS version URLs so that they should not affect the landing page score.

    10. Back-up:

      Take a backup of Google Webmaster HTTPS versions (snapshot and details).

    11. Re-Submit the Links:

      Re-submit the Links Disavow file in both the Webmaster tools. This ensures that spammy links will not affect the new verified version of the website. You need to update the Robots.txt file on both Google and Bing webmaster tools.

    12. Manage URL Parameters:

      Make sure that you manage URL parameters for the HTTPS version in both Google and Bing webmaster tools. For this, you can simply copy the URL parameters settings from the HTTP version and reflect them in the HTTPS version.

    13. Update Google Analytics:

      Update Google Analytics Admin settings. Please select “HTTPS ” version and save the settings. This ensures that all the reported data procured in  Google Analytics will now be for the HTTPS (new version).

    14. Update URL in Email Signatures:

      Update your email signatures with the new URL i.e. https://www.example.com

    15. Check CDN:

      Ensure that the existing CDN on the website does not cause any issue once the website is shifted from HTTP to HTTPS version. Coordinate with the CDN team and make the necessary changes. Make sure that your CDN can handle SSL. Also, ask your CDN company to share their concerns regarding the upgrade beforehand, so that the switch does not become counterproductive.

    16. Re-design the Newsletter:

      Re-design the newsletter templates – Auto-responder emails, Triggers, on site pop-ups and update all the links with HTTPS URLs. Also, update the internal links of Newsletter Welcome series emails that maybe be configured on Magento or any Newsletter Marketing software.

    17. Plan Your Newsletters:

      Do not send any newsletter or offers for at least 4-5 days before the planned upgrade is due.

    18. Code Check Up:

      Check images, CSS, javascript URLs and ensure that they work in the upgraded version. The code audit must be vigilantly executed.

    19. Timing:

      Consider upgrading the website at a time when the traffic on the website is at its lowest for that season. This is really crucial for eCommerce stores.

    20. Optimize Google Webmaster:

      Optimize Google Webmaster crawl time using ‘Crawl settings’. Please minimize the requests sent per second before the upgrade is due. This setting will take 48 hours to be effective, so make this change at least 2-3 days before the planned upgrade.

    21. Update Redirects:

      Update all the implemented 301 redirects to the HTTPS version. This can be done at the server level by your Server team. Basically, all the 301 redirects implemented on 404 pages should be updated to the HTTPS version.

    22. 3rd Party Tracking Codes:

      Keep a backup of the 3rd party tracking codes (Adwords, Bing, Conversion codes, Remarketing codes, and Analytics codes) and update them to the HTTPS version.

    23. Check Extensions:

      Check hosted Blog extension settings, plugins, etc. For example, WordPress Blog should work on HTTPS and so should the installed plugins like Yoast extension, social sharing and security plugins.

    24. Evaluate the Mobile Version:

      Evaluate the mobile version of the website and ensure that the HTTPS URLs are responsive or non-responsive. If not, configure the settings accordingly for a mobile-friendly HTTPS version of the website.

    25. Re-submit the Removal Request:

      Re-submit the removal request of URLs in Google and Bing webmaster tools. For example, The old HTML sitemap or any other page on the website that was submitted for removal needs to be re-submitted for the HTTPS version also.

    26. Update the Dev Version:

      The Dev version of the website should also be updated to HTTPS. This way potential changes which may be required on the live HTTPS site can be tested on the Dev site with the HTTPS encryption. So you can have something like https:www.dev.websitename.com

    27. Check 3rd Party Extensions:

      Check to ensure that the 3rd party extension like Website search is working fine in the upgraded version.

    28. Https Version Validation:

      Get the new HTTPS version validated by an online tool such as W3c. This will help you make your website cleaner after the switch. As Google grants more leverage to cleanly coded and glitch-free websites, getting your version checked and reported for errors or warnings is highly recommended.

    29. Compare Page Speed:

      Compare the website page speed for both the HTTP and HTTPS versions using the Google tool and implement the necessary changes.

    30. Check Social Sharing Extension:

      All the social sharing extensions (buttons on product page or blog) should work on the updated version.

    31. Configure Data Highlighter:

      Configure Data Highlighter in Google Webmaster tools and set it for HTTPS version. This enables the HTTPS URL to get picked up in the rich snippet results.

    32. Absolute and Relative URLs:

      If a website is using both ‘Absolute and Relative URLs’, on the website, then the Relative URLs will update to HTTPS automatically. Absolute URLs have to be updated manually. Please ensure that both URL types are duly updated.

    33. Update URLs on External Links:

      Update “301 redirects” on the external domains owned by you. For example, there can be a number of websites or blogs that might be 301 redirecting to the HTTP version. This needs to be updated so that the external links can redirect to the HTTPS version after the upgrade is pushed live.

    34. Update Blog Links:

      The internal links on the website’s images linked from the blog posts also need to be updated to their HTTPS URLs. Do update these in WordPress. This can be done under the “General Settings” section where you can mention the ‘WordPress Address (URL)’ as HTTPS.

    35. RSS Feed:

      Check if RSS subscription feed of the Blog or the website is working for the upgraded version.

    36. Get URLs Updated on 3rd Party:

      Contact the website owners/affiliates and ask them to update the website URL and use the new HTTPS.

    37. Use Updated URLs for Link Building:

      If you employ a link building strategy that involves leaving links in different forums and threads, then, continue with your link building efforts but now use the updated URLs of the website.

    38. Check Content:

      Ensure that the content on HTTP and HTTPS website is similar.

    39. Upgrade Your SSL Certificate:

      Upgrade your website SSL certificate to SHA2 to support website pages like Checkout, Category pages, and Product pages. Otherwise, it can trigger Server errors in the Webmaster tools. Moreover, Google prefers the SHA2 certification and considers it as a ranking parameter.

    40. Upgrade 3rd Party SEO Tools:

      If you are using any 3rd party SEO tool like Moz.com, please submit the HTTPS version to them to make sure it shows the  SEO score of HTTPS version.

    The HTTPS upgrade, if not done properly, can result in reduced visibility in the search results; a fallout of lowered rankings. Also, there may be other severe long-term effects of not making the switch. These can include insecure connections, compromised referral data and now, a bad rap with Google.

    These 40 points must be implemented so that the transition from HTTP to HTTPS is event-less. We’d also like to hear about the cautions that you take or have heard of and can add to this list shared here.

    Wishing you a happy and a smooth switch!

  • Magento XML Sitemap Generator & Splitter Exte

    Still thinking on how to generate an XML sitemap on your magento store?

    Magento XML Sitemap Generator and Splitter extension is a brilliant stand alone magento extension that allows you to automatically generate XML sitemaps on your Magento based store. XML Sitemap Generator & Splitter is a complete XML Sitemap tool that generates and organizes your XML Sitemaps. The magento extension works in compliance with the latest XML sitemaps protocol (followed by Search Engines including Google, Bing & Yahoo). This one is a specialist extension for generation & splitting of your XML Sitemaps, which Magento currently does not offer.

    The magento extension, XML Sitemap Generator and Splitter is a functional extension for both larger (50,000 & more URLs) and smaller (less than 50,000 URLs) stores. It helps better organize sitemaps to review what is being sent to the search engines.

    Features of Magento XML Sitemap Generator and Splitter Extension are:

    • Generate XML sitemap(s) for your Magento store.
    • Automatically split your XML sitemap to smaller/sub XML Sitemaps, if the number of pages on your store are more than 50,000 or if the size is more than 50 MB.
    • Automatically create a Sitemap ‘Index’ file which has all the multiple sitemap files listed in it.
    • Include or exclude specific ‘types’ of pages that are generated by Magento on your store (eg. product, category, CMS, Images, Review or Tags)
    • Include or exclude ‘Out of Stock’ Product Pages from your XML Sitemap.
    • Exclude specific CMS pages (for example, Privacy, Contact etc) from the XML Sitemap.
    • Generate separate Sitemaps for different Types of Magento controlled pages on your store (even if your total number of pages on the store is less than 50,000). Eg. Separate XML Sitemaps for product pages, category pages, CMS pages, Tag pages, review pages, Out of Stock pages etc.
    • Control and automate the process of XML sitemap generation and updating.
    • Get Sitemaps summary (number of specific pages & total pages on your store) in your inbox automatically each time the XML sitemap(s) is updated.
    • Exclude canonical version of product pages. This extension enables you to only include one product page in your XML Sitemap even if it is in more than one category.
    • Include the product page images on the product page, in Google’s specified Product XML Sitemap format.
    • Ping and notify all major search engines each time Sitemap is generated or updated.
    • Compress your XML Sitemaps to reduce your bandwidth consumption.

    Magento extensions developed by CueBlocks.com can be downloaded at magentoconnect.com and at store.cueblocks.com. The Magento XML Sitemap Generator and Splitter extension is priced at $119.00 with an added $45 in case you need installation as well.

  • Track Outbound Links Automatically using Google An

    Automatic Outbound Link Tracking Tool

    CueBlocks presents a great tool to automatically track all the outbound links on your website using Google Analytics.
    All you need to do is enter your Google Analytics details and the tool will generate a script for you. This script will automatically track all the outbound links on the page as events in Google Analytics.
    There might be several reasons to track outbound links on a website. For example:

    • Tracking the affiliates from a website.
    • Knowing why users left your website, did they go to another link that you provided (which means that they read your content), or they left because they did not find the website interesting enough.
    • Tracking the amount of users that go to other domains/pages of yours from your website, such as your Facebook or LinkedIn profile page.
    • Certain websites are specifically created to send traffic to other websites and then subsequently paid for the amount of traffic sent. Here, it becomes very important to track outbound links and measure the amount of visitors actually sent.

    Tracking outbound links in Analytics can be done using Event Tracking. However, this method is manual, which requires a code to be pasted on each page and with each link. This is easy for a website with a few outbound links, but is not feasible for a website which has a lot of outbound links.

    This is where this automatic outbound link tracking tool comes in.

    Using this tool, you can track your outbound links automatically. All you need to do is simply add your tracking ID and you will get the tracking code. The best part about this tool is that it does all the work for you. You will not need to add any tags on your website. Just the script needs to be added, which will track all the outbound links.

    Click here to go to the Automatic Outbound Link Tracking Tool.

    You will have to install two codes. The Google analytics tracking code and the code that tracks outbound links.

    With this tool you will get both the codes, i.e. the Google analytics tracking code and the outbound link tracking code that you will have to paste on each page of your website.

    If you already have Google analytics code on your website, then remove that code and paste the code that will be generated for you via this tool.

    Once you have successfully put this code on all the pages of your website, you will get the statistics in the “Events” Section of your Analytics account.

    Please note that once you have installed the code on all the pages of your website, it will take some time (a few hours) for the statistics to start showing in your Analytics account.

    Let us know how the tool works for you! Please share in the comments below. 🙂

  • Facebook Suggested Posts...

    Facebook Suggested Posts Image

     

    Facebook is testing a new ad type – Suggested Posts. We believe that it will take the Sponsored Stories Advertising to the next level.

    Visible on both Facebook desktop and mobile, Suggested Posts are posts that an advertiser pays for to make them appear in the news feed of the targeted users. Unlike Sponsored stories, which limit the visibility of the advertiser’s posts to their fans and friends of fans, Suggested Posts have a wider range, reaching out to a much larger number of users. These posts will appear even if the users have not liked the advertiser’s page with a label saying “Suggested Post” on top and “Sponsored” on the bottom.

    Facebook has not officially announced this feature on the network. They seem to have selected a handful of pre-launch beta advertisers to test this ad type and gauge its effectiveness.

    The desktop version:

    Facebook Suggested Posts on Desktop

     

    Although the mobile version does not have the “suggested post” label, it still comes under this form of advertising.

    The Mobile Version:
    Facebook Suggested Posts on Mobile and Smartphones

     

     

     

     

     

     

     

     

     

     

     

     

    Ideally, the targeting of these posts should be based on the users’ interests, demographics or geographic location, making these posts relevant for the users viewing them.

    If rolled out publicly, this type of Facebook advertising would enhance the reach of an advertiser, increasing the ability to influence a larger set of targeted users.

    While an official word from Facebook is pending, businesses/advertisers should keep their eyes and ears open for any updates on this. Or you could watch this space!

  • AdWords Cost per Conversion is not always Cost/Con

    If your AdWords account contains multiple campaigns which also includes mobile targeted campaigns, then you might notice that your reported cost per conversion is different from the expected cost per conversion.

    Rest assured, this is not a discrepancy or a mathematical error by Google. There is, in fact, a very simple explanation for this, as given below.

    SS
    In the above screenshot, we can see the following stats:

    Cost: $86,464.81
    Conversions (1-per-click): 432
    Cost per conversion: $188.31

    On calculating the cost per conversion as per the usual formula i.e.
    cost per conversion = cost/conversion = $86,464.81/432 = $200.15

    Now, our cost per conversion ($200.15) doesn’t match the reported cost per conversion ($188.31). On contacting our AdWords representative, we came to know about some new information which is explained below.

    Cost per conversion does not always translate into cost divided by conversion. Calculating cost per conversion is slightly more than simple division because not all clicks and their associated click cost are eligible for conversion tracking reporting. As a result, the numbers you see in the interface might be varied than the ones that you would get by dividing the cost column by the conversion column.

    A situation in which the cost/conversion is deviating from what you expected could happen in the case where the campaign(s) in question are targeting mobile devices as well. There are many low end mobile devices that do not accept cookies. Which means that the clicks and the associated click cost will not be included in the conversion rate and the cost per conversion metrics. This happens because in the devices that do not support cookies, the JavaScript that tracks your conversions (for example on the thank you page) does not load, hence these conversions can’t be tracked and are not included in the calculation of these metrics.

    So let’s look at the all time numbers with this in mind again

    Reported Total Cost: $86,464.81
    Reported 1-Per-Click Conversions: 432
    Reported Cost/Conversion: $188.31
    Expected Cost/Conversion: $200.15

    Ineligible clicks (from many mobile devices – not counted in the conversions – doesn’t mean that they are invalid or malicious) are not included in the cost for this calculation. So as per the reported statistics

    $188.31 * 432 = $81,349.92

    This means that $81,349.92 came from eligible clicks for this account that are counted in the conversions and the remaining $5114.89 came from ineligible clicks, most likely from conversions performed on mobile devices.

    Since the cost per conversion is a very important aspect of every ad campaign, it is important to ensure that one is not missing anything. Also, it is advisable to keep some room for possible (and unavoidable) errors. Since there is no immediate solution, it is best to have a margin for such situations.

    Can you think of a solution to this? Let us know your thoughts in the comments below!

    Happy Advertising!

  • Facebook Logout Ads: Hot property or Cold Turkey?.

    Lately these huge ads (shown below) have been spotted when one logs out of their Facebook account. Facebook Logout ads look like a page timeline, include a small description of the advertiser at the bottom right corner and takes the user to the advertiser’s Facebook page. Any premium post page ad is eligible to be shown on the logout screen.

    Facebook Log Out Ads Example

    Looking like a digital billboard, these ads have the potential to reach a huge audience. Advertisers can use the logout space to show videos, pictures, offers and events. The Logout ads are paired with Facebook’s premium home-page ads and are not available singularly.

    The logout ads have been rolled out only for major advertisers, with no information from Facebook about their setup or what is needed to get them activated.

    These ads use the most tried and tested technique of capturing the viewer’s complete attention. They take over the viewing space of the user completely, and are hard to ignore. With these logout ads, Facebook is trying to improve the experience of the user, by taking the larger format ads out of the timeline and news feed to the logout page. But this does not mean that Facebook is taking ads out of the news feed completely. Ads will still be there, but for advertisers who want the feel of a digital billboard, there are the logout page ads, which are beneficial for the advertiser and less irksome for the user.

    Even though this method of advertising on Facebook gives a lot of visibility to the advertiser, the effectiveness of this method is still under speculation. While launching these Facebook Logout page ads, the company officials revealed that 37 million users logout of Facebook everyday, but whether or not they would stick around to watch the ads and take a desired action is another question.

    Also, there are scores of social media users who are constantly connected via smartphones or tablets and never logout of their accounts. This means they they are unlikely to come across the logout page ad. And then there are those who might find these ads intrusive. Those who consider Facebook to be purely a social media venue to connect with their friends and family.

    Big names such as Mustang, Subway and Bing have used the Facebook logout ads, almost as soon as they were launched. Effectively or not, that remains to be seen.

    What do you think? Would you stick around to watch an ad after logging out, if at all you do log out?

    Let us know your views in the comments!

  • Communication Ad Extensions – AdWords Beta&#

    Communication Ad Extension - Adwords Beta latest Offering

    Advertisers now have a secret weapon to boost their lead generation process. All hail the Communication Ad Extension.This feature, currently in Beta, helps an advertiser to get prospective leads directly from the ads, shortening the conventional lead generation process.

    What is it?

    Communication ad extension will enable advertisers to connect interested users with the businesses directly through the ads, without sending the users to landing pages.
    This extension appears under a standard text ad on the search engine results page which a user can fill out if interested.

    There are 2 versions of this Ad Extension:

    1) DEALS: Given below is how this version of the extension appears under a text ad:
    Communication Ad Extensions - Deals Version - AdWords Beta

    This version of the ad extension asks the users to enter their email address into the box and this information is sent in an email as a database to the advertiser. Advertisers can also ask for the zip code, this can be specified when enabling the extension.

    2) NEWSLETTERS:
    Communication Ad Extensions - Newsletters Version - AdWords Beta

    The newsletter version of the communication ad extension enables an advertiser to collect email addresses of users interested in subscribing to the newsletter of a given advertiser. Users can fill in their email addresses in the field provided under the ad. Again, Google will send an updated email list to the advertiser on a regular basis.

    Enabling the Extension

    This extension is currently in Beta. Advertisers will have to contact Google AdWords support and put in a request to get this extension activated in their AdWords account. The process is fairly simple. Once you put in the request, you will receive a privacy agreement from Google, acceptance of which will ensure that you will NOT use this vital user information unethically or irresponsibly.

    Following your acceptance of the agreement, you will be asked the details below:

    1. Version of the extension you want: Deals or Newsletters
    2. Email address for lead delivery
    3. URL of your privacy policy
    4. The Campaign names you would like this feature to be applied to
    5. The CID of the account.

    Once you send in these details, your account will be verified and the communication extension will be enabled in your account. The time period of activation may vary depending on the kind of business/ website. For an auto industry campaign, the Ad Extension was enabled within a week.

    Accessing User Data

    Once the extension is activated, you will start getting email notifications with a link to a Google Doc spreadsheet containing updated user information as shown:
    Communication Ad Extensions User Data in Google Spreadsheet
    Why should you try it?

    • Enhances Ads – The Communication Ad Extension enhances your ad by increasing its visibility and the Click-through-rate.
    • Prospect Leads – Users who fill in the information will be the interested users and hence are more likely to be converted into customers.
    • Shortens the Lead Generation Process – Enabling this Ad Extension will shorten the lead generation funnel, decreasing the chances of abandonment.
    • A Handy Database for Businesses – With an extensive email list, businesses can utilize this database for further interaction and marketing to these users.

    The Ad Extension is fairly simple to implement and is sure to power your paid search marketing efforts in a big way only if advertisers use it wisely and ethically.

    Google keeps on testing new and innovative tools in AdWords and we will continue to bring them to you! 🙂

  • Holy Grail of e-Commerce Conversion Optimization &


    Holy Grail eCommerce Conversion Optimization Checklist Holy Grail eCommerce Conversion Optimization Checklist

    e-Commerce conversion optimization is as important for any e-Commerce store as being well equipped with the inventory. And when we got down to compiling all the important points so that we could share it with our industry people, it was some revelation and we are so happy sharing it with you.

    The post is now available on SEOmoz. Our ‘Holy Grail of e-Commerce Conversion Optimization – 91 Point Checklist and Infographic’ is being appreciated a lot by the readers. The checklist is not just being re-tweeted but has been promoted to the main blog. 🙂

    Free Download Link to the PDF can be received by signing up at: CueBlocks.com

    The 91 Point Checklist about e-Commerce Conversion Optimization includes detailed dos and don’ts on knowing your customers, home page optimization, navigation optimization, product search optimization, product page optimization, checkout optimization, touch point optimization, information touch points, load speed optimization, shipping & returns and customer re-targeting.

    The checklist is will be a great resource to increase your website’s conversion rate. We highly recommend reading and also implementation of all of these.

    Enjoy reading everyone!

    CueBlocks offers conversion rate optimization for eCommerce stores. If you would like to get an audit of your online store, get in touch with us at: https://www.cueblocks.com/contact.php#contact

  • AdWords Similar Audiences – An Add-On to AdWords

    Google AdWords Similar Audiences

    If you’re familiar with Remarketing, or are already using Remarketing to get more purchases from your site visitors, then you may find AdWords new feature: Similar Audiences, useful.

    Let us give you a little prelude.

    AdWords Similar Audience is linked to remarketing, very closely. In Remarketing, Users are added to predefined remarketing lists as and when they visit your web pages, through a Remarketing Tag that is placed on your website. These users, or more specifically their cookies, get added and stored on these lists. When these users are later browsing the world wide web (display network), advertisers can show targeted ads to them using remarketing.

    So you have a specific set of users i.e., your relevant remarketing list audience, who are most likely to convert or have converted on your website.

    Now that you have an idea as to what is remarketing, let us explain Similar Audiences.

    First of all, there are some terms and conditions to be taken note of while using the Remarketing Similar Audiences feature:

    1. It works only for the Display Network.
    2. A Remarketing List should have a minimum of 500 cookies (with similar characteristics and interests) for AdWords to create a corresponding similar audience.

    (No action is required from the Advertisers’ side. AdWords will itself evaluate and determine if a Remarketing List is eligible for similar audiences)

    As the name suggests, AdWords Similar Audiences are audiences or users that resemble the list of people on your existing remarketing lists. What happens here is that AdWords looks through the entire user base on the Display Network, and compares their browsing habits to those who are on your remarketing lists. Here, AdWords will find users who visit same/similar websites that users on your remarketing lists visit. Once it finds a similar enough match, (not exactly matching, but close enough) it adds those users as similar audience in your AdWords account. Google automatically decides that which list from your remarketing lists will qualify for Similar Audiences.

    With Similar Audiences, AdWords makes it much easier for you to look for a targeted set of users that is similar to those who have already proven to be successful/converting for you i.e., your remarketing list. Instead of broadly targeting users, you can now reach those specific users, who are much more relevant and have more chances of converting on your website.
    How to find Similar Audiences in AdWords :

    If you try to find Similar Audiences in the “Audience” section in “Shared Libraries” you will not find it there. Similar Audiences can be seen under Remarketing lists under the “Display Network” tab as shown in the screenshot below.

    AdWords Similar Audiences

    How to best use AdWords Similar Audiences:

    For optimally using the remarketing similar audiences feature and to measure their impact correctly, we suggest creating a new “Display Network only – Remarketing” campaign to use similar audiences.

    While creating a new remarketing campaign, AdWords recommends not to add location/language targeting, as the users on your remarketing lists might be from all over the world. Therefore using similar audiences in the same remarketing campaign which is targeted to the entire world will result in lot of insignificant clicks, leading to high cost. So you should limit the geo-targeting to that area to which you cater to.

    In this new campaign, click on “New Ad Group”. You will see similar audiences for those remarketing lists that are eligible as per Google’s criteria. Once you have decided for which remarketing list you want to create a similar audience, then:

    • Add that similar audience list to your Campaigns/ Ad Groups.
    • Create an ad and your campaign will start running.

    Once your campaign has got a few clicks, you can further optimize your campaign by looking at the placements reports, managing the bids and making changes accordingly.

    You can further restrict the similar audience targeting by adding keywords, placements, age, gender as criteria, once you have seen the performance of the similar audience campaign for some time.

    It is NOT guaranteed that similar audiences will get a similar conversion rate that remarketing gets. So restrict your budget and bids initially, and once you have seen and evaluated the performance, you can further optimize your campaigns accordingly to get the best results.

    Have you tried the Remarketing Similar Audience feature yet? Share your experience in the comments below!

  • How to Set Up Google Analytics for your Website &#

    How to Set Up Google Analytics - Infographic