One of the best piece of advice I can share with businesses/individuals who are about to (re)start promoting their online properties is – “Do not put all your eggs in one basket.”
Each technique of promotion be it Search Engine Optimization (SEO), Link Building, Pay Per Click (PPC) management, blogging, content syndication, banner ads, podcasting, Social Media Optimization (SMO) etc. has it own unique advantages and has certain shortcomings too. Understanding ‘what works when‘ is crucial and helps in setting the right expectations from your investment. No ‘single‘ technique alone is supreme. There are of course instances when one promotion technique would bear more results or be more effective than the others. For eg. during peak seasons, carefully stepping the gas on PPC spend would be a good investment, in order to capitalize on the buying potential of that limited period.
However a solid online promotion plan will utilize the strengths of each of these techniques and reach a fine balance which allows optimum performance.
Get the right mix for your business! You will, however, need to factor in some important variables like budget, time by when results are expected, resources available, past history of the website, current rankings etc. in mind as well.
Some companies/ business owners get this right from the outset, but most have a “piece meal” approach towards online marketing – starting off with one or few services/tools and then moving on to the others.
This usually results in dissatisfaction, frustrating results, mismatch of expectations and most importantly ‘losses in terms of opportunity costs’. This is precisely why it is vital to take the time to understand the different tools that are available for your site’s long term promotion and use the right mix. The decision to invest in ‘all’ or ‘some’ of these would of course be subject to your various internal factors, but understanding the dependencies of the different marketing tools and also their unique strengths/weaknesses is vital in strategy planning.
And of course, don’t forget the two other important laws of successful online marketing and branding:
1. Persistence
2. Patience – lots of it 🙂
If you can’t execute these strategies on your own, hire a competent Internet Marketing firm which can do this effectively for you.
Comments are closed.
Introduction CueBlocks Technologies is an eCommerce design, development, and marketing agency with extensive experience working on Magento, Shopify, Woo Commerce, …
Continue reading “CueBlocks Delivers Exceptional eCcommerce Design & ROI: GoodFirms”
Shopify 1.0 vs 2.0 E-stores around the globe prefer Shopify due to its many features. 29th June 2021 brought one …
Continue reading “The New Shopify version 2.0 – An Update To Look Into”
Google Discover is a curated content feed inside the Google app. The app has more than 800 million monthly active …
Continue reading “How to Optimize & Track Google Discover in Google Analytics”
Colours of Rangoli, Flowers, Lord Ganesha and Women of CB lighting diyas Diyas for enlightenment, spectrum of colour emitting harmony …
Continue reading “Sparking The Joy Within: Diwali 2022 at CueBlocks”
I am sharing this post to announce a happy news with all of you – We have a new WORKSPACE! …
At CueBlocks, we love fresh beginnings! That’s why we’re proud to display our work on Top Design Firms, a new …
Continue reading “CueBlocks Proud to be Featured on Top Design Firms!”
I agree with your advice, especially the last two points: persistence and patience. I always recommend having a one year view on web marketing plans. Measuring results is important, and when you have a one year view you can track the return on investment with more clarity and decide how to prioritize the mix of web marketing activities for the next 12 month cycle.