When Pinterest announced its new, much anticipated development yesterday, it became the talk of the industry! The pin-everything virtual pin-board has launched a new business site that allows users to create business pages along with human profiles on the social networking site. This is a superb feature for business owners as Pinterest now allows them to carry out extensive promotional activities using Pinterest and its services.
The deal is that now there will be separate usage terms for people and for businesses. The move has been taken in order to provide the right tools and support to help businesses benefit more from Pinterest and the opportunities the social networking site offers. The great part is that the existing account owners need not worry as their accounts can be easily converted to their business profiles.
So what all can businesses do with new accounts on Pinterest?
- You can verify your website and it will become easier for people to find your business in the search results. The ‘verification badge‘ as Pinterest calls it will be a very helpful feature for businesses.
- You can add new buttons and widgets which include Pin It Button, Follow Button, Profile Widget, Board Widget etc. for increased customer engagement and traffic.
- You will receive upcoming updates on latest features, future products and other services to better understand your target audience.
This new development is a great new opportunity for business owners to connect with their target audiences. Pinterest has also created a resource section where they have put case studies, best practices, guides and documentation to help new and existing users to benefit from Pinterest the right way!