Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
All Posts
Conversion Rate Optimization
Copywriting
CueBlocks
CueBlocks Case Studies
Culture
Events
Google
Google Analytics
Google Search Console
Industry
Magento
Marketing
Mobile
Online Marketing
Pay Per Click
Recommended
SEO
Shopify
Social Media Marketing
Staff Favourites
Technical SEO
Technology
Usability and Accessibility
UX Design
Video
Web Development
Twitter Facebook Google Plus
Pinterest

PPC Ads – Why supervision is required

This is probably a very good example of why you need to have a well managed PPC program. I saw the link to dumb PPC ads on Stundubl and just had to share it here.

If you are a PPC Vs. SEO person, both Stundubl’s and Brad’s blog entries are a fun read.

Here are my favs:

Why SEO is better than PPC – No bid wars, and crappy sites don’t cost you
Why PPC is better than SEO – You optimize a page for conversions, not search engines
A few more more reasons why I think SEO is better than PPC

– You DON’T have to worry about Click Fraud
– You DON’T have to pay for just visitors
– You make your website accessible to humans and search engines alike and thus make the WEB a better place

Why PPC is better?

– You DON’T have to worry about algo change
– You DON’T have to worry about three way linking or any kind of linking
– You deploy good usability to attract and promote the site, discouraging the need for directories created solely for the purpose of linking and make WEB a better place.

Show Comments

One Reply to “PPC Ads – Why supervision is required”

Comments are closed.

GET OUR NEWSLETTER