A few, crisp, relevant & witty words can be like a golden wrapping on your product; attracting users to it as if it was a gift! A company uses advertisements to market its product and influence purchases if possible. But are the advertisers there yet? Can a few words really change your mind about a product? They ought to, as many dollars are spent on them but does budget alone decide the success rate of your ad campaign? No it does not! The words and the concept in your online ad matter the most.
When creating an ad copy, don’t go filling more air in the balloon, keeping it simple and light is the key. For example,
“Our food is fresh. Our customers are spoiled.”
This ad belongs to Fresh Direct which is an online grocer that delivers fresh food on order. Their ad says they sell fresh food which can spoil you. Isn’t it so apt! It’s a one-liner, witty & crisp and does demand both attention and action or a likelihood of action. And what really makes it unique and shining like a bright star is the conviction that comes through so naturally.
Successful advertising is NOT a complex bundle of words. You do need to impress your audience but confusing them will get you nowhere. Use creative copywriting as your tool to break through the onslaught of other messages that consumers are exposed to day in and day out! All that you really need to achieve this are the two things:
1) Know the Product
2) Trust its Goodness
So the lesson to learn here for the copywriters is to believe what they’re selling like its their own. And ads will automatically appear to strike the bull’s eye or the customers’; depends whoever is drawn to it first. 🙂