A few, crisp, relevant & witty words can be like a golden wrapping on your product; attracting users to it as if it was a gift! A company uses advertisements to market its product and influence purchases if possible. But are the advertisers there yet? Can a few words really change your mind about a product? They ought to, as many dollars are spent on them but does budget alone decide the success rate of your ad campaign? No it does not! The words and the concept in your online ad matter the most.
When creating an ad copy, don’t go filling more air in the balloon, keeping it simple and light is the key. For example,
“Our food is fresh. Our customers are spoiled.”
This ad belongs to Fresh Direct which is an online grocer that delivers fresh food on order. Their ad says they sell fresh food which can spoil you. Isn’t it so apt! It’s a one-liner, witty & crisp and does demand both attention and action or a likelihood of action. And what really makes it unique and shining like a bright star is the conviction that comes through so naturally.
Successful advertising is NOT a complex bundle of words. You do need to impress your audience but confusing them will get you nowhere. Use creative copywriting as your tool to break through the onslaught of other messages that consumers are exposed to day in and day out! All that you really need to achieve this are the two things:
1) Know the Product
2) Trust its Goodness
So the lesson to learn here for the copywriters is to believe what they’re selling like its their own. And ads will automatically appear to strike the bull’s eye or the customers’; depends whoever is drawn to it first. 🙂
If a site has existed for a couple of years, there’s a good chance that you will find redirect chains …
Continue reading “How to find redirect chains using Screaming Frog”
Every e-commerce owner is turning to Google Shopping to spread the word about their products and services. Google offers these …
Here at CueBlocks, we know 2020 has been an uphill battle for most companies. We’ve worked hard this year to …
Continue reading “CueBlocks Proud to be Listed as a Top Firm on the Clutch 1000!”
One little glitch like a blurred product image or navigation error in a newsletter campaign or excessive view of popup …
Continue reading “Importance Of Quality Assurance In E-commerce”
A presentation on How to make your website search engine friendly by our Co-Founder – Avneet. She presented the topic …
Continue reading “Search Engine Friendly Sites – CueBlocks at BrnoExpatCenter 2020”
Hello! To our CueBlocks Family (from the other side). As you all must know by now, the world is rattled …