Case Study
PETDOORS.COM
How merging revenue-driven blog posts lead to 106.94% increase in organic sessions for PetDoors.com
Their plethora of experience in the industry has made them understand pet doors more than anyone else in the world. To add to this, the company is well aware of the nuances of how blogs can help gain market share in organic traffic. As a result, they've been consistently covering all nitty-gritty of information around pet doors via their blogs.
However, when someone publishes content over a long period of time, content pieces with overlapping information can occur naturally. These overlapping content led to a rise in visibility of one content piece while the other pieces faded in the shadow.
To derive maximum benefit from their blog posts, CueBlocks assisted Petdoors.com to merge and optimize their blog posts with overlapping content.
Results
Petdoors Experienced
106.94% increase in Sessions from their Revenue-driven blog posts
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What We Did
Prioritization of the blog posts
The importance of prioritization in SEO is often overlooked when there’s a flurry of activities & you are frantically ticking off the things while hoping for some initial results to kick in.
As a part of our process here, blog posts were grouped under themes. The themes were provided by the client, as they were the best source of information on what resonates the most with pet doors. For e.g
| Themes | Blog posts to be merged |
| Blog posts about Pet door training | Blog 1 (Parent Blog) Blog 2 Blog 3 |
| Blog posts about Pet door Security | Blog 1 (Parent Blog) Blog 2 Blog 3 |
| Blog posts about Pet door Electronic Pet doors | Blog 1 (Parent Blog) Blog 2 Blog 3 |
Adding & Retaining the
right keywords
Picking a parent blog post and merging the rest of related (underperforming) blogs was the first step. The second step was to be wary of keyword placement. All keywords that were ranking well were untouched. Instead, we added semantically related keywords and synonymous versions of high ranking keywords while merging.
An important exception
Please note, not all blog posts are a right fit for merging. A blog performing well on its own might have its performance compromised when merged and hence, before qualifying any blog for merging, you should make an exception for the following:
- Blog posts doing well in Social Media or newsletters
- Blog posts that are part of buying funnel (even with less number of Sessions)
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A Word From Our Clients
CueBlocks never cease to amaze me with their infinite knowledge and understanding of every corner of the online sphere.
Fiona - Founder & CEO
Satisfied clients are the fuel that keeps us on the road to learning, improving, growing, and evolving. Check out what our clients have to say about their association with CueBlocks on Clutch.
