Transitioning from Universal Analytics to Google Analytics 4 with CueBlocks

In response to Google's decision to phase out Universal Analytics by 2023, we at CueBlocks are here to guide you through the transition to Google Analytics 4 (GA4). We aim to make this shift as smooth as possible for your business, providing critical insights and assistance at every step.

The intention is to equip your organization with the necessary tools to understand, measure, and optimize the digital customer journey, thereby ensuring that data-driven decisions become an integral part of your business strategy.


The Implications of the shift

The retirement of Universal Analytics and the transition to GA4 will significantly impact ecommerce businesses, including Shopify stores. GA4, with its revamped data model, is designed to meet the evolving measurement standards and support businesses in their growth journey.


What to Expect and Why

Google claimed the tracking of standard Universal Analytics properties will cease on July 1, 2023, with all new tracking under GA4 properties. As of now, UA is currently still tracking data but it could stop tracking data at any moment without any warning.

This change requires businesses to adapt. We recommend making this transition as soon as possible if you have not done so already for your Shopify store.


Why the Change?

The current model for Universal Analytics is becoming obsolete, rooted in an era of desktop web and cookie-based data tracking. GA4, with its event-based measurement model, is future-focused, offering cross-platform operation, reduced reliance on cookies, and an emphasis on user privacy.


How GA4 Supports Your Objectives

GA4 is designed to offer a holistic view of the customer journey across various touchpoints. It enables a comprehensive understanding of how your marketing efforts influence conversions, provides predictive insights through advanced machine learning, and aligns with business and compliance requirements for user-level data collection.

Potential Challenges and Mitigation Strategies

  • Limited Historical Data

    Delaying the switch to GA4 could result in insufficient historical data for year-on-year analysis and audience creation. We advise transitioning as soon as feasible to avoid this situation.

  • Migration of Events and Goals from UA

    Transitioning from Universal Analytics to GA4 may require a reconfiguration of your tracking events and goals. This is because the two platforms use different models for tracking user interactions. 

    At CueBlocks, we provide expert assistance to ensure that your important tracking events and goals are accurately replicated in GA4, ensuring continuity in your data analysis and reporting.

  • Conversion Tracking Across Platforms

    Transitioning to GA4 may also affect how you track conversions, particularly if you're using Google Ads or other platforms. It's crucial to ensure that your new GA4 setup correctly tracks and attributes conversions across all your marketing channels. 

    At CueBlocks, our team has the expertise to help you navigate this change. We can set up conversion tracking in GA4 in alignment with your specific requirements, ensuring you maintain a clear and accurate view of your conversion paths across various platforms.

  • Optimize Reports to Indicate KPIs

    GA4's fundamentally different data model from Universal Analytics may take time to understand. The new reporting structure of GA4 may require adjustments to your current reporting setup to effectively track Key Performance Indicators (KPIs). GA4 offers new reporting features and capabilities, which, while powerful, can be complex to set up initially. 

    Our team at CueBlocks is well-versed in GA4's reporting capabilities and can help optimize your reports to effectively measure your KPIs, providing you with the insights you need to drive your business forward.

Our Assistance for GA4 Transition on Shopify Sites

CueBlocks offers two strategies for implementing GA4 tracking on Shopify sites:

  1. Shopify’s Native GA4 Integration: Launched in March 2023, this native integration provides client-side tracking support for various ecommerce events. CueBlocks can help set up this integration and offer ongoing support.
  2. Custom Tracking Configuration: For events not covered by the native integration, CueBlocks' team can create custom tracking solutions as per client requirements.
CueBlocks: Your Partner in GA4 Transition

For a smooth GA4 transition, reach out to our team of experts at CueBlocks. In addition to assisting with the transition from Universal Analytics to Google Analytics 4, we offer assistance with creating audiences, custom events, reports that indicate your KPIs, and more. We look forward to understanding your GA needs and providing the necessary assistance.



CueBlocks, with 18 years of industry experience, has a proven track record of managing Shopify client requirements, primarily in the SMB sector across the US, Europe, and Australia. Our proficiency in GA4 integration helps us make the integration efficient and reliable.

At CueBlocks, we leverage the powerful event-tracking capabilities of GA4 within the Shopify framework to deliver actionable insights. We ensure that every user interaction is accurately tracked and analyzed, providing you with the information you need to understand your customers better and make informed business decisions.

At CueBlocks, we believe that size shouldn't limit the insights you can gain from GA4-Shopify integration. Our strategy is to leverage the comprehensive analytical capabilities of GA4 to provide you with valuable insights into user behavior, which can drive visibility and growth for your business.

Absolutely. At CueBlocks, we aim to deliver solutions that strike a balance between cost and quality. Our experience is reflected in the relationships we've built over the years and the high retention rate of our clients.

CueBlocks is committed to providing ongoing support to help you understand and use the GA4-Shopify integration effectively. Our team of experts is always ready to answer your queries, guide you through the process, and ensure that you feel confident in using the system to achieve your business goals.

The timeline for implementing the GA4-Shopify integration depends on the specific requirements of your business. However, we are committed to delivering solutions in a timely manner. Post-implementation, we provide continuous support to address any queries or issues you may encounter.

We take user privacy compliance very seriously. We ensure all our integrations, including GA4 with Shopify, are in line with the latest privacy regulations. We also provide guidance on best practices for maintaining user privacy, regardless of your business size.

CueBlocks offers a unique combination of extensive industry experience, technical expertise, and an understanding of the specific needs of SMBs in the US, Europe, and Australia. Transparency in communication and continuous support sets us apart from other agencies. Regardless of your business size, we're dedicated to delivering high-quality GA4-Shopify integration services that add value to your business.