Digital Advertising
The world is online and so are the brands that meet the dynamic demands of its consumers globally on a daily basis. But, how a brand connects with its consumers in what moment is pivotal for its growth. Since Digital Advertising means paying-per-interaction for the brands, our team of Google-certified professionals, with over a decade of experience, values each interaction and the money spent on it.
Covering all the touchpoints of a consumer’s purchase journey, we formulate a statistic-based strategy that gets your business a bang for its buck.
our approach
who | where | when | how
In the eCommerce industry, knowing the touchpoints of your consumers is of utmost importance. To get an in-depth understanding of your business, we thoroughly evaluate the who, where, when, and how of targeting the right audience on the right platform at the right time.
target consumers with intent
With a comprehensive understanding of your brand, we begin setting up the most suitable strategy by running a detailed keyword search, targeting the right audience based on their interests and thereby creating an engaging ad that elicits a response to the Call-To-Action.
start slow, test & grow
Assessing the results at each stage, we constantly check for consistent growth by following up with the ever-changing needs of your consumers, all the while keeping the focus on the purchase intent of the consumer which will lead to conversions and not just traffic.
Paid Social
Social Media offers such a diverse real estate to promote all kinds of content, so much so that building brand awareness through paid social media campaigns can eventually lead to a growth in revenue for your business. To meet the dynamic demands of your consumers, we move past the ‘One-Size-Fits-All’ approach to create bespoke ads that engage the audience to click ‘Add to Cart’ for your products.
Write to us to understand if paid social media efforts can help your business.
Paid Search
The attention span of consumers, nowadays, is quite fickle. Therefore, your brand should be able to keep up with what the consumers are searching for while maintaining an active and stable presence in the online world. With the help of Google/ Bing Text & Shopping ads, we target the touchpoints of your consumers with enticing content, anchoring the highest probability of a conversion.
We help you create paid search campaigns from scratch or pick-up your existing setup & optimize. To know more, write to us.
Marketplace listing & optimization
Retrodays/allthatgrows
With Amazon and eBay as the giants of the eCommerce marketplaces, it’s quite plausible that your brand might go unnoticed. It’s become inevitable for consumers to compare products across platforms to make the big decision of buying it. In this sea of competitors, we ensure that your brand stands apart from the crowd, preventing any pitfalls that come with such colossal marketplaces while maintaining the organic performance of your eStore.
remarketing
To think that all clicks will convert in the first interaction is quite presumptuous. Ergo, to maintain a socially-active identity of your business on the internet, we devise the most optimal strategy to remarket your products and services through Google & Facebook which allows us to review, respond, and resolve every possible query that your consumers might have, post their visit to your website.
Reach out to us to understand how remarketing can help your business grow.
google shopping ads
While text ads have engaging content at their core, Google Shopping Ads include everything from the product name to corresponding reviews, giving the consumer all they need to know about a product to satisfy their purchase intent in one place. With our erudition of the Digital Advertising world, we help your brand stand out amongst competitors by focusing on extensive keyword research, data-feed optimization, product categorization as well as optimal bidding.
Want to discuss the Google Shopping Ads potential for your business. Write to us.