Category Archives: Copywriting

Ecommerce Conversion Optimization – A 91 point Ch...

Ecommerce Conversion Optimization is a widely discussed topic and yet it is often least understood. Invest in building filthy rich user experience, consistently and throughout your store. That is what stores
Read More...

How To Write Title Tags for e-commerce Stores in 2017? ...

2016 is already over and 2017 is here if speak in terms of Internet years. And if there's anything certain, as far as the  SEO industry is concerned, it is the
Read More...

Email Marketing for eCommerce Stores: A Guide To Formul...

As per a study by McKinsey & Co., email marketing is 40 times more successful than most social media channels like Facebook and Twitter combined. Even Direct Marketing Association’s (DMA)
Read More...

5 Rock Solid Foundations Of A Brilliant Copy

What is the first thing which comes to your mind when you read this brilliant ad copy crafted by Hemingway years ago, “For sale: baby shoes, never worn” ? Empathy,
Read More...

Ten Tips to Get Your Web-store's Content Holiday R...

The 2013 Holiday season is here! Don't see the writing on the walls yet? Well, check your Twitter, Facebook or Tumblr or Pinterest to see how the hashtags – holiday,
Read More...

Content Strategy Dos & Don'ts For Online Store...

You Knew Them But Didn't Apply – 10 Spectacu...

Whether in Google search, an e-mail newsletter or in a feature on another website, your first interaction with a write up is via the 'Headline'. A headline is not only
Read More...

Do You Believe in the Products You Market? The Better W...

A few, crisp, relevant & witty words can be like a golden wrapping on your product; attracting users to it as if it was a gift! A company uses advertisements
Read More...

Question that Every Writer Dreads

A simple (yet dreadful) question: Is what you write being read? Before you blink and pass this one, let us assure you that every Seth Godin/ Steve Jobs and (oh
Read More...