Category Archives: Marketing

Experiencing E-commerce Traffic Drop? Here’s what...

eCommerce is a big arena. The online retail competition is intense and managing an eCommerce business is in itself a tedious task. There are so many scenarios and things that
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Ecommerce Conversion Optimization – A 91 point Ch...

Ecommerce Conversion Optimization is a widely discussed topic and yet it is often least understood. Invest in building filthy rich user experience, consistently and throughout your store. That is what stores
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Expanded Ads – What You Should do to Adapt!

Almost every PPC advertiser, by now, is aware of the new ad format launched by Google, namely the Expanded Ads.  In a brilliant move, Google has modified the entire format
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Email Marketing for eCommerce Stores: A Guide To Formul...

As per a study by McKinsey & Co., email marketing is 40 times more successful than most social media channels like Facebook and Twitter combined. Even Direct Marketing Association’s (DMA)
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