What is your content strategy? Do you have one?
Content strategy means jotting down everything about what your copy is, can or will be – before you start creating it. A well documented content strategy works like a shiny but very useful add on to your project reports/ propositions that your clients eagerly await every month.
Having said that, content strategy is more about sharpening your craft as a wirter than adding some bling to a client proposition. With a content strategy in mind, it is hard for anyone to lead astray into irrelevance while creating content for various web pages.
The key elements of any content strategy are:
Also, creating a content strategy involves answering three relevant questions:
When strategizing content creation for any website, particularly, eCommerce stores, keep the following in mind:
Usability
You write content to enhance the usability of the website. This includes directions, instructions, guidelines and even 404 error pages. Remember those buttons saying ‘Click here to read more’ or a ‘quick four step guide’. Explain how to place your order, or what can a user do if not buy immediately. These will enhance the usability of your website manifold.
Communication
Each word on your website represents you (the brand). Unless you are operating in a monopoly, you very much need to devise a message that your content should carry. Bringing forward the values that you as a business adhere to or offer, is and can be communicated through content.
Search Engines
Your content can make your website search-engine friendly. All the web pages that rank top for certain keywords should be optimized for that keyword. Placing the keywords repeatedly in your content, makes your web pages optimized for search engines which further lends visibility to your website.
Content refers to everything that conveys meaning. Build your content strategy with usability, communication and search engines as key elements and see your website where you want it to be – ranking top, right?
Introduction CueBlocks Technologies is an eCommerce design, development, and marketing agency with extensive experience working on Magento, Shopify, Woo Commerce, …
Continue reading “CueBlocks Delivers Exceptional eCcommerce Design & ROI: GoodFirms”
Shopify 1.0 vs 2.0 E-stores around the globe prefer Shopify due to its many features. 29th June 2021 brought one …
Continue reading “The New Shopify version 2.0 – An Update To Look Into”
Google Discover is a curated content feed inside the Google app. The app has more than 800 million monthly active …
Continue reading “How to Optimize & Track Google Discover in Google Analytics”
Colours of Rangoli, Flowers, Lord Ganesha and Women of CB lighting diyas Diyas for enlightenment, spectrum of colour emitting harmony …
Continue reading “Sparking The Joy Within: Diwali 2022 at CueBlocks”
I am sharing this post to announce a happy news with all of you – We have a new WORKSPACE! …
At CueBlocks, we love fresh beginnings! That’s why we’re proud to display our work on Top Design Firms, a new …
Continue reading “CueBlocks Proud to be Featured on Top Design Firms!”