Internet–The most popular means of advertising in U.S.

Internet is fast becoming one of the most popular means of adverstising in the U.S.

According to a posting on ZDnet.com

“Spending on Internet advertising will account for 10% of total US ad dollars in 2010, doubling from 5% in 2004.This increase represents a CAGR (compound annual growth rate) of 14% over the next five years. 21% of Internet users consider Internet advertising as the most relevant ad format for them, outscoring more traditional media formats such as newspapers, magazines, and radio.” Read more

Given the growth in popularity of Internet, businesses from all sectors in US are increasingly incorporating Search engine marketing as an important strategy in achieving sales growth.

Sunny days are ahead for all firms offering SEM services 🙂