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Link Spam detection with Spam Mass

A recent research paper on link spam detection is a must read for all internet marketing firms.

Aaron Wall’s post summarizes the research paper with well. We’ve also written an article discussing spam mass and the future of link building.

One interesting thing in the paper is that the evaluation of the target node starts only when it achieves a certain threshold value for PR.

This should take care of possible attacks from competitiors.

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