“Google has a 91.85% market share of search engines globally, which makes it a key influencer in how people search for and access information.”
Google Search Console, formerly known as Google Webmaster Tools, is a free online tool offered by Google that provides a variety of useful features and information to assist website owners, webmasters, and SEO specialists in tracking and enhancing the performance of their websites in Google search results.
For website owners to stay on top of any potential issues and stay up to date with their site’s organic performance on Google, it’s critical to routinely monitor the performance of their website through Google Search Console.
Its key features and functionalities include:
Performance Reports: The Performance report provides Google search results insights, including clicks, impressions, CTR, and average position, enabling an understanding of driving keywords and identifying areas for improvement.
URL Inspection Tool: This tool enables checking indexing status, live URL version, submitting pages, reviewing issues, and viewing crawl dates and errors.
Index Coverage Report: This report assesses Google’s website indexing performance, identifying crawl errors and no index tags.
Mobile Usability Report: The report identifies mobile-specific issues impacting user experience and rankings, including mobile-friendly pages, font size, and viewport configuration.
Core Web Vitals Report: The report highlights Core Web Vitals metrics for improving user experience in search rankings, identifying and resolving website issues.
Sitemap Submission: You can submit your website’s sitemap to Google Search Console, making it easier for search engines to discover and index your pages.
Security Issues Alerts: Google Search Console detects security issues on your site, allowing you to take immediate action.
Manual Actions: Google may issue a manual action against a website for violating webmaster guidelines, providing penalties and guidance.
Rich Results: The Rich Results report displays site eligibility for rich result types and identifies errors in structured data markup.
Structured Markup, also referred to as Schema Markup is used to semantically annotate the content of websites. It allows search engines to understand a page’s content in a more systematic way, making it easier to index and show relevant results in SERPs. Sometimes, updates by Google to their Structured Markup policies and guidelines may cause problems for websites that haven’t updated to the new structure.
Keep an eye on the “Enhancements” report in Google Search Console to spot any problems with structured data that may be affecting your website. Usually, you would get a notification from Search Console, as soon as new issues are discovered.
Common mistakes include deprecated elements, incorrect markup, and misused properties. To ensure that your content appears as intended in search results and improves your website’s visibility, it is essential to understand these errors.
Structured markup errors typically appear in the Experiences, Shopping, and Enhancements reports of Google Search Console. Let’s look at each of these sections and the typical pitfalls in the structured markup they contain.
GSC errors are usually categorized under two types:
It’s ideal to fix all errors but in case of prioritization, focus on the critical ones first.
Achieving prominent visibility in search engine results pages (SERPs) is essential for e-commerce websites hoping to succeed in the fiercely competitive online market. The “Shopping” section of Google Search Console stands out as an important tool, providing priceless insights and opportunities for optimizing product listings and improving online shopping experiences.
GSC’s Product Snippets Report tracks any issue(s) related specifically to the product schema. The report also tracks past errors, enabling website owners to monitor issues and their resolution in their structured data implementation over time.
The Merchant Listings Report provides valuable insights into structured data issues in free listing experiences, especially for product-selling pages, ensuring the health and accuracy of these properties.
Google Search Console frequently notices, draw attention to these errors with the structured data markup on your e-commerce website. For your website to become more visible and offer users a more educational and engaging experience, it is essential to recognize and correct them. We will discuss typical structured data errors that may occur under Product Snippet and Merchant Listing Reports for e-commerce websites.
Key Features and Benefits:
In Google Search Console, the Enhancements report primarily focuses on problems with structured data, which is necessary for rich results and improving how your content appears in search engine results pages (SERPs). There is a section in this report designated as the “Review Snippet.”
The “Review Snippet” section of the Enhancements report focuses on structured data mistakes involving reviews and ratings. You can improve your website’s click-through-rate in Google search results by fixing these errors and making sure that your structured data accurately reflects user reviews and ratings.
The “Review Snippet” section of the Enhancements report analyzes structured data markup for reviews and ratings, providing valuable information for search engines like Google.
Why Reviews and Ratings Matter: Reviews and ratings are crucial in the online ecosystem, providing users with valuable insights into the quality and credibility of businesses’ products or services.
If you have reviews on your products, displaying them on Google results can result in more footfall for your online store. A search result with reviews and ratings certainly looks more enticing and trustworthy compared to a search results without reviews
Let’s look at some of the common errors in Enhancement Report:
Here is a list that summarizes the common errors you might encounter when dealing with structured data markup in various contexts.
These are only some of the errors that you may encounter. A lot of these are harmless and can be quickly fixed with the help of a smart developer.
Do note, sometimes a schema code that you implemented and validated successfully may suddenly start throwing an error. Check Google’s official documentation and see if anything is different from what you have implemented.
Another common reason for aggregateRating errors on Shopify stores is Shopify’s default system adds structured data in microdata format while most review apps use JSON-LD. This usually creates a conflict where the JSON LD schema has accurate representation of reviews and ratings but it’s missing from the microdata and hence GSC may throw an error.
Correctly implementing structured data for reviews and ratings is crucial for several reasons:
Update the Structured Markup on your website as needed to ensure compliance with Google’s new rules. Search for any out-of-date components and swap them out for the most recent suggested ones. In order for search engines to accurately represent your content, you should also make sure that your structured data follows the relevant schema types, such as Product, Article, FAQ, or Local Business.
Keeping up with future updates about Structured Markup is essential as Google continues to develop its algorithms and rules. To make sure you’re informed of any changes that might affect the SEO efforts for your website, follow Google’s official announcements and keep an eye on X (formerly Twitter).
Facing Structured Markup Challenges? We’ve Got the Solutions.
Reach out to us at – firstname.lastname@example.org
Formerly an English trainer, a dearth of creativity led me into the realm of digital marketing. I now channel my linguistic prowess as a copywriter at CueBlocks.
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