Confused? Have too much to write and don’t know where to start from? Welcome to the matrix of a writer’s mind!
Copywriting is something where all your experience can make you bite your finger nails when it comes to writing that first sentence. If the headline is the hook then the first sentence of the copy is the bait that allures readers to the copy and no fish will fall for it until its juicy! No pressure but the first sentence is what sticks the reader to the copy. So be creative, innovative and work those neurons to make that bait taste even better!
First sentences won’t come that naturally as the rest of the copy. Read below to see how can you work on them:
- A writer can try different tactics – from questioning your readers to commanding them, a number of tones can be used to make it sound just right.
- Other experienced ones will use quotes by more prominent writers to have that bang in the beginning.
- Some will start with just one word. The word that aptly defines the crux of your post.
- Others may go for a humorous beginning.
These are a few ways that are used apart from the usual story telling Once-upon-a-time starts.
After the first sentence…….
Most writers relax and jot down important points they want to add in their post on a piece of paper (or the device they use). Relevance is the solution to all the confusion. Analyze what is relevant to your copy and use it in the post. And just forget that what’s written once cannot or should not be changed! If the first sentence of your copy does not satisfy your ‘writer’ mind, change it. Modify it, improve it or just add more to it but be sure of it. Instincts are useful. But not all the time and those other times are better guided by experience. Use it when everything else fails to convince you for your copy.
Last and the most important point, read, read and re-read your copy. This is the only way to know what is going wrong where and if your bait is garnished well to catch the fish.