Google added one of the most awaited features to its Adwords program yesterday.
Ad scheduling advanced campaign management feature allows you to determine when and when not your ads run. Advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance.
Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For example if you have a facility of receiving only incoming calls for prospects during business hours then you might want to run the ads only during those hours or boost the ad budget or run additional campaigns during the busier than normal lunchtime shopping period.
This feature is available in ‘Edit Campaign Settings’ section of your account.