Every e-commerce owner is turning to Google Shopping to spread the word about their products and services. Google offers these marketers to run ads so their potential customers can find what they are looking for, lightning-fast. In other words, Google Shopping Ads gear every e-commerce to drive relevant traffic to their website that converts. It is one of the most effective ways to increase revenue and drive more sales.
Google Shopping ads are the product listings that show up when you search for a product on Google. These product listings include the product image, price, brand name, reviews, and ratings (if any).
For instance, if someone is looking for a black backpack. They will type ‘black backpack’ on Google Search, Google will pick the image, price, and all other information of that black backpack from your product listing, turn it into an Ad and display it on the top of the search results page along with backpacks by other merchants. If the user clicks on your product, Google will take them to your website/product page and charge you for that click.
There are billions of searches on Google every day. People start their hunt for things they need using Google Search. Be it products or services, our first instinct is to pick our mobile phones and search on Google. Thus, running Google Shopping Ads on Google allows you to be where your customers are.
Besides reaching your customers, here are three more reasons why Google Shopping Ads should be a part of your marketing strategy:
Adding your products to Google Shopping can be a task at first. But once your store is up and running, you’ll see the benefits flowing. Here are the steps to follow when setting up your Google Shopping Campaigns.
While creating the Product Feed, you have to add product id, title, description, product link, image link, price, google product category, brand name, etc. There are two ways to update your spreadsheet, you can either use a plugin/extension or manually upload all the data. Google Shopping is a visual shopping experience, therefore, keep your product imagery clean and in high quality.
Product Shopping ads allow you to advertise single products, on the other hand, Showcase Shopping ads allow you to advertise multiple products as a part of the product or lifestyle ad that represents your business or brand.
Setting up your Google Merchant Center account will help you run campaigns to reach your targeted customers. Google Shopping is like a digital mall where people can see the products, compare the prices of products, and make purchases on one screen. If your products are not yet updated on Google Shopping search, then make it a part of your marketing strategy. Not only will it bring traffic to your website, but it will also bring in revenue and leads that you might be missing out on.
Write to us @ email@example.com and learn how Google Shopping can benefit your e-commerce business.
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